Heilongjiang launches "100-day action" for summer vacation tourism in 2026

China News Service, Jixi, Heilongjiang, July 8 (Reporters Wang Lin and Wang Nina) Heilongjiang Province's characteristic cultural tourism promotion meeting was held at the Jixi Convention and Exhibition Center Gymnasium on the evening of the 8th. The meeting launched the 2026 Heilongjiang Province Summer Summer Tourism "100-Day Action" and focused on releasing new routes, new products, new scenes, and new services for summer vacation.

On the evening of July 8, a Heilongjiang Province characteristic cultural tourism promotion meeting was held at the Jixi Convention and Exhibition Center Gymnasium. At the meeting, the 2026 Heilongjiang Province Summer Summer Tourism "100-Day Action" was launched. Photo by Zhao Yuhang

In recent years, Heilongjiang Province has vigorously developed characteristic cultural tourism and promoted the integrated development of industry, agriculture, commerce, culture, sports and tourism. Ice and snow tourism has become popular, and summer tourism has continued to heat up. This summer, Heilongjiang sincerely invites tourists from all over the world to experience the comfort and pleasure of "summer resort, cool Longjiang".

The "Ten Major Improvement Actions" were first released on site. Heilongjiang Province will optimize the summer travel experience by optimizing quality routes, innovating cultural tourism formats, upgrading the quality of food and accommodation, ensuring transportation access, benefiting people's consumption, and improving scenic spot facilities.

Heilongjiang is located in the center of Northeast Asia and has broad prospects for cross-border tourism cooperation. This summer, Heilongjiang has created a variety of "Top Ten Border Special Activities", including the East Pole Cultural Season, Xingkai Lake Fishing, China-Russia Carnival, Jiejiang Cultural Tourism Festival, Mohe Northern Lights Festival, etc., and continues to deepen the advantages of border cultural tourism resources.

During the "Hundred Days Action" period, Heilongjiang will unlock diversified summer cultural tourism options and launch the top ten boutique themed routes, the top ten fun rafting spots, the top ten boutique self-driving camps, the top ten must-see cultural activities, the top ten trendy fun activities, "Travel Longjiang with the Events" and the top ten must-visit food events, all covering sightseeing, leisure, sports, food, study and other diverse travel needs.

At the promotion meeting, guest representatives participated in the launch process and injected water from Xingkai Lake, "Asia's largest freshwater boundary lake", into the launch platform. This "100-day operation" fully launched Heilongjiang's "pampering mode" in summer, relying on the ecological advantages of a refreshing 22°C summer to create an international summer tourist destination. (over)