The box office of National Day movies in 2026 will exceed 900 million, and the integration of silver economy and culture and tourism will become a new highlight

According to online platform data, the total box office of movies (including pre-sales) during the 2026 National Day period (October 1st to October 7th) exceeded 900 million, and the single-day box office exceeded 100 million for 5 consecutive days. With rich genres and full of attractions, the holiday screen provides audiences with multiple choices.

During the National Day holiday, many new films were released in theaters, covering family fun, animation, criminal investigation suspense, warm comedy, realistic themes and other genres, providing a wide range of movie viewing options for the general audience.

The criminal investigation suspense film "Trace of the Detective" is adapted from the real deeds of a trace inspection expert, realistically presenting criminal investigation work and attracting suspense lovers. The silver-haired movie "Lively" focuses on the emotions and lives of middle-aged and elderly people, telling the story of women's second life choices and mutual support, showing delicate life observations, laughter and tears, and warmth and healing. The family comedy "What Do You Mean Couple" explores how to get along in marriage with the hilarious story of soul exchange between husband and wife. It is suitable for all ages and takes into account both joy and warmth. "Rebirth 2" continues the realistic narrative style of the previous game, telling the story of two victims who lost their loved ones, working together to track down the crime and break through the darkness. The plot is tense and suspenseful.

The National Day release of "Peppa Pig: Perfect Holiday" is the IP's first Sino-British co-production, using a new three-dimensional animation model. In the film, Peppa Pig and her family set foot in China for the first time, embarking on an unexpected hot-air balloon trip, embarking on an oriental adventure that combines poetic landscapes, folk fireworks and warmth. "New Big Head Son and Little Head Dad's Sky Eye Series: The Seventh Day Out of Control" links two classic domestic animation brands "Big Head Son" and "Sky Eye" for the first time. With the help of the magic of Sky Eye, Big Head Son obtains the magical "Seven Days Adult Experience Card" and transforms into a 20-year-old youth to experience workplace life. The film retains a warm family core and is interspersed with hilarious scenes, making it suitable for the whole family to watch together. In addition, films such as "Heroes of Dunhuang", "Old Rivers and Lakes", "Red Boy King of the Flame Mountain", "Titanie's Horn", "Fat Hands", "Heart of the Beast" and "Resident Evil: Outbreak Night" are also on the National Day schedule.

During the National Day holiday, the suspenseful crime-themed film "Blank Gun" continued to generate popularity. A large number of real scenes in the film were taken from Jiangmen, Guangdong and other places. The old arcade streets, Lingnan ancient villages and other overseas Chinese features full of 1990s texture attracted a large number of movie fans to Jiangmen during the holiday. "Blank Gun" takes the story of Guangdong and Hong Kong police and bandits in the 1990s as the main narrative line. The crew used many places in the old city of Xinhui as filming locations, preserving the texture of the hometown of overseas Chinese and the fireworks of the city. Many tourists followed the footage in the film, visiting the same streets and alleys featured in the film, checking in at old shops and tasting local delicacies such as dried tangerine peel and wonton noodles from the hometown of overseas Chinese.

Yichun City in Heilongjiang Province has thousands of hectares of red pine forests, with a forest coverage rate of 83.8%. The forests are rich in negative oxygen ions and the air is fresh and pleasant. It is called a "natural oxygen bar". During the National Day holiday, the local government launched the "Travel with the Movies and Visit Home in the Forest" cultural and tourism reciprocity activity. Citizens and tourists can enjoy a 20% discount at partner cinemas with tickets to four scenic spots including Tangwang River Forest Sea and Stone Forest and Wuying Red Pine Forest Sea. After watching the movie, the audience can use the movie ticket stub to visit the four cooperative scenic spots and enjoy a 20% discount on the tickets to the scenic spots. Drive diverse consumption in scenic spots, camping, B&Bs, catering, etc. Watching movies, visiting the forest and tasting delicious food have become popular new ways of leisure during the National Day holiday.

During the National Day holiday, many theaters opened morning shows, special shows for seniors and other aging-friendly shows to create a friendly and considerate movie-watching environment for elderly audiences. At Capital Cinema, which has an 89-year history in Beijing, the "Silver Hair Special" for middle-aged and elderly audiences is very popular. The theater has launched a benefit of half-price movie viewing with a senior citizen ID card, and opened special morning screenings before 10 a.m. during key periods. For elderly audiences, the theater has launched a number of heart-warming services: the store has opened an elderly service hotline to complete ticket bookings with one phone call; specially handwritten ticket stubs with enlarged fonts; provide warm water, and provide theater guidance and seating services throughout the movie viewing process. Huanying Island's domestically produced LED movie space, which the theater cooperates with, used domestically produced independent technology to produce an HDR LED version specifically for the elderly for the movie "Live Color". The screen image is softer and the details are clearer. It is less likely to cause visual fatigue after long-term viewing, providing a comfortable viewing experience for the elderly. With the continuous release of silver-themed films, the normal operation of special screenings for the elderly, and the gradual improvement of elderly-friendly services, the idle periods of cinemas during the day are gradually revitalized, leveraging the silver economy and stimulating the vitality of the silver film market.