The 2026 Henan Volleyball League explores the "mutual recognition of ticket stubs across provinces" mechanism to activate consumption momentum through events

China News Service, Zhengzhou, November 11 (Zhang Nan) The 2026 Henan Women's Volleyball City League (referred to as "Henan Volleyball League") press briefing was held in Zhengzhou, Henan on the 11th. It was reported at the meeting that the current league will open on November 13, and will convert event traffic into increased consumption through measures such as promoting the "ticket economy" and exploring cross-provincial mutual recognition.

This league is co-sponsored by the Henan Provincial Sports Bureau, Henan Provincial Department of Education, Henan Provincial Department of Commerce, and Henan Provincial Department of Culture and Tourism. The event adheres to the principle of "benefiting the people through competition, revitalizing the city through competition, and promoting tourism through competition" and aims to use mass events as a breakthrough point to cultivate new economic growth points. In 2025, the first Henan Volleyball League will have 247,000 live spectators, with an attendance rate of 78%.

Talking about how the "ticket economy" will be implemented this year, Li Jiyang, deputy director of the Henan Provincial Sports Bureau, said that the Henan Volleyball League is working hard to create an event economic project that integrates culture, tourism, sports and business, and will integrate resources such as A-level scenic spots, hotels, restaurants, and business districts in Henan Province. This league will launch "game viewing + scenic spots + accommodation" packaged consumer products to promote the "six entry" activities such as entering scenic spots, entering neighborhoods, entering business districts, entering schools, entering supermarkets, and entering enterprises.

According to the event operator, this league will build a unified digital ticketing platform for the whole province of Henan, implementing "one code for one game, one code for one ticket". Audiences can enjoy exclusive discounts in the above scenarios with their ticket stubs.

According to the report, this league will also explore the "mutual recognition of ticket stubs across provinces" mechanism to continue to lengthen the event consumption chain. The "Yupai Cultural Tourism Market" will be operated simultaneously outside the competition venue, integrating Taihang war drums, Henan Opera rhythms, Hanfu performances, etc., making the competition venue a window to showcase the style of the Central Plains.

Li Jiyang said that the province will also deepen the linkage between enterprises and build an industrial matrix for the Henan Volleyball League based on the characteristic industries of various regions, so that one event can truly activate a city and drive an industrial chain.