China News Service, Jingdezhen, October 18 (Li Yunhan, Tong Yixuan, Dai Yue) On the 18th, the 2026 China Jingdezhen International Ceramics Expo (referred to as the "Porcelain Expo") opened in Jingdezhen, Jiangxi Province. Ceramic companies, buyers, artists and business association representatives from home and abroad gathered in the "Millennium Porcelain City" to conduct exchanges around ceramic cultural inheritance, industrial innovation and international cooperation.
It is understood that this year's China Ceramics Expo will focus on the theme of "creative innovation and empowering industries", highlight "internationalization, modernization and marketization", and launch a new series of "2+2+6" activities. The exhibition covers an area of 140,000 square meters, gathering 14 major production areas and 10 famous kilns. The exhibition area covers daily ceramics, cultural and creative ceramics, artistic ceramics, international brand ceramics, ceramic industry chain, advanced ceramics and other sections, and "online viewing" is simultaneously launched.
In addition, this year's porcelain expo also planned extended activities such as the "Window of the Shanghai Cooperation" theme exhibition, tea drinking vessels, Spring and Autumn Festival, "Only I'm Blue and White" performance, OPC competition, "Gaoling Cup" creative design competition and other extension activities. It attracted more than 2,500 guests at home and abroad from more than 90 countries and regions around the world, and brought together more than 450 domestic and foreign companies, more than 40 international brands, as well as nearly 100 overseas purchasers and more than 150 domestic suppliers.
Walking into the exhibition site, ceramic products with different cultural backgrounds appeared on the same stage, and negotiations started one after another. In front of the booth, many exhibitors were rotating porcelain, introducing the shape, decoration and firing process to the merchants, while exchanging business cards and recording purchasing requirements; there were also merchants from different countries and regions shuttled through various exhibition areas, stopping from time to time to inquire about prices and touch the glaze.
“I brought handmade ceramics with Iranian decorative style this time, and I hope to bring more Iranian specialty products to Jingdezhen in the future.” At the ‘Window of Shanghai Cooperation’ booth, Abed, an exhibitor from Iran, said that what he brought to the Expo this time was only one category of Iranian specialty products. Iran also has many different types and styles of handicrafts, and he hopes to have the opportunity to introduce more products to China in the future.
At the opening ceremony, Jingdezhen released the results of the digital and intelligent transformation of the ceramic industry, such as the "One Picture and Four Lists", the 2026 "Jingdezhen Made" regional brand series new standards, the Ceramic City Index, and the Porcelain City Cultural Tourism City Digital Platform. Among them, the newly released regional brand standards involve Ji red glazed porcelain, bean green glazed porcelain and sky blue glazed porcelain.
Jingdezhen is the world-renowned "Millennium Porcelain City" and has established friendly exchanges with more than 180 cities in 72 countries around the world. On July 25 this year, the 'Jingdezhen Handmade Porcelain Industry Remains' was successfully included in the World Heritage List, filling the gap in the world heritage theme of 'porcelain'. Since the China Jingdezhen International Ceramics Expo was held in 2004, it has always adhered to advancing with the times, pioneering and innovating, and has increasingly become an important exhibition in the world's ceramic field that integrates exhibition trade, cultural exchanges, investment promotion and open cooperation.
