"Chaozhou Culture·Chaining the Future" 2026 Chaoshan International Cultural, Creative and Tourism Expo kicks off

China News Service, Shantou, Guangdong, October 29 (Li Yiqing, Lin Dasen) The 2026 Chaoshan International Cultural Creativity and Tourism Expo opened in Shantou, Guangdong on the 29th. This expo lasts for four days, with the theme of "Chaozhou Culture·Chaining the Future", with more than 200 exhibitors, focusing on displaying Chaoshan and domestic and foreign characteristic cultural creations, intangible cultural heritage handicrafts, cultural tourism scenic spot resources, IP derivatives, innovative design results and supply chain services.

Relying on the development opportunity of the Chaoshan Tourism Alliance, this expo integrates the cultural, creative and cultural tourism resources of various cities in the Chaoshan region, and brings together domestic and foreign cultural and creative designers, representative inheritors of intangible cultural heritage, cultural tourism institutions, supply chain enterprises, etc. It also simultaneously configures multi-functional spaces such as business meetings, project releases, and financial empowerment to promote Chaoshan's cultural, creative, and tourism industry toward internationalization, specialization, and branding.

At the meeting, Shantou Municipal Culture, Radio, Television, Tourism and Sports Bureau and the National Tourism Administration of Thailand signed a letter of intent for tourism exchange and cooperation. The two parties reached a consensus on leveraging the advantages of the two places’ tourism resources, promoting the prosperity and development of the two-way tourism market, and clarifying the key directions for deepening cooperation.

Kritha Sri Songonn, deputy director of the East Asia Department of the Tourism Authority of Thailand, said at the meeting that the cooperation with Shantou City will be further expanded and pragmatic cooperation will be carried out around the development of cultural tourism routes, special festivals, exchanges of intangible cultural heritage and cultural experience tourism, so as to revitalize the rich cultural resources of both parties and create more distinctive and rich travel experiences for tourists from both places.

The release ceremony of the "Shantou Souvenirs·Tide Gifts" series of gift boxes was held at the same time. The gift box brings together Shantou's state-owned time-honored products such as Taiyangguan Cakes and Tuodao Cakes, and integrates Chaoshan intangible cultural heritage. It contains the memories of overseas Chinese, authentic Chaozhou tastes and ingenuity in the gift box, creating a city souvenir and a mobile city business card with Shantou characteristics.

This expo focuses on topics such as AI cultural creation going overseas, Hongtouchuan IP activation, digital communication of English songs, and improving the quality of cultural tourism. British singing and dancing, Buma dance, gongs and drums, lion dance and puppet parade were performed in turn, creating a two-way experience of "listening to practical information at the forum and enjoying the parade in the exhibition hall". At the same time, the "Guangdong Gifts·Chaoshan Good Objects" candidate product exhibition area will be opened to select special goods and store them in the warehouse to tap new forces in the Chaoshan cultural and creative market.