China News Service, Beijing, September 25 (Reporter Du Yan) The five-day 2026 "Lugou Xiaoyue" Mid-Autumn Festival Cultural Festival is held and will last until September 27. With the theme of "The Moon Shines on Marco Polo, the Mountains and Rivers Are Everlasting", the event highlights scenario-based, branding and integration. It launches 16 special activities in six major fields: culture, business, tourism, sports, exhibition and performance. It deeply explores the historical and cultural heritage of Wanping City in Marco Polo Bridge, innovatively creates a "three months in one day" characteristic landscape, connects the urban space with global scenario thinking, turns the Mid-Autumn Moon Appreciation into a multi-level immersive experience, and continues to polish the cultural IP of "Margou Dawn Moon".
The "opening drama" of the cultural festival - "Lugou Dawn Moon" Mid-Autumn Poetry Festival will use the real scene of Marco Polo Bridge as the background, and the curtain will be opened at the end of Marco Polo Bridge, and the poems will sound accompanied by the moonlight. "The Yongding River flows out of the West Mountain, and the clear water surrounds the Beijing Bay." This sentence describes the beauty of the mountains and rivers of the ancient bridge, and it also makes the audience suddenly realize that they are standing on the coordinates of thousands of years, admiring the Mid-Autumn Moon, and attending a poetic appointment.
This Mid-Autumn Festival will last until September 27, covering six major sections: continuous cultural context, business benefits, travel charm, physical autumn, exhibitions, and performing arts. 16 special activities are spread across Marco Polo Bridge and Wanping City. "Tourists in Wanping City can watch exhibitions, go to markets, and take study tours during the day, and enjoy lanterns, listen to operas, and watch movies in the evening. The itinerary can be scheduled for a whole day, or even two or three days." The relevant person in charge of the Propaganda Department of Fengtai District Committee of Beijing said that behind the full-time festival experience is Fengtai District's overall scenario-based thinking: turning the entire Marco Polo Bridge Wanping City area into a large scene that can be visited, experienced, and consumed.
The "Poetry Meets Wanping" activity is linked to the "Little Poet in the Mountains" rural children's poetry charity project, setting up a theme poetry exhibition wall in Wanping City, and launching the "Feihua Ling Duel" interaction, where visitors can have live poetry Q&A with the ancient poet NPC; " "Reading and Seeing Wanping" gathers special bookstores to hold cultural gatherings, carry out the "Scent of Books and Flowers" reading activity, and create a "Wanping Used Book Tribe". Visitors can exchange 3 used books for the Marco Polo Bridge-Wanping City Wall Package, and use the used books to start their journey to the ancient city.
"Wanping Youli" collaborated with local merchants in Wanping City to launch theme promotions and ticket stub linkage discounts. Wanping Life Museum opened simultaneously and launched handmade experience activities; "Wanping Jishi" gathered time-honored food, specialty snacks, national trend cultural and creative products, intangible cultural heritage experiences and other diversified business formats, and set up customs clearance documents, collection of seals to exchange for consumer coupons and other interactive The "Food Enjoyment" linkage with surrounding catering merchants such as Xiaoyue Middle Road and Dongguan Street has launched exclusive Mid-Autumn Festival packages and extended services; the "Two Parks and One River" consumption linkage relies on the "Wonderful Consumption in Fengtai" mini program, linking key merchants in the region to launch online draws and full discounts, leveraging regional consumption growth.
The "Moon Viewing Night Tour" relies on the night view lighting system to connect moon viewing points, check-in points and performance points to create an immersive night tour that runs through the ancient city and ancient bridges. The "March in One Day" landscape is the core highlight of the night tour. Visitors walk slowly along the Marco Polo Bridge, Wanping City, and Yongding River Bank. They can not only take photos with the moon installation at the bridge head, but also look up at the bright moon on the bank and look down at the reflection on the water, and feel the unique artistic conception of the moon in the sky, the moon by the bridge, and the moon in the water in the same frame; "Red" The "Colorful Culture Tour" integrates the resources of the Anti-Japanese War Museum, Marco Polo Bridge, Wanping City, and Anti-Japanese War Sculpture Garden to create a regular high-quality study route; the "Humanities Waterfront Tour" connects Xiaoyue Lake Park and the Yongding River Bank. Visitors can appreciate the wetland ecology and various forms of stone lions during the day, and watch the bridge lights and appreciate the moonlight on the waterfront at night.
The three major sections of Golden Autumn Sports, Exhibition of Magnificent Chapters, and Performing Arts are also full of highlights. On September 26, the 2026 "Two Parks and One River" Yongding River Half Marathon will kick off. The event will start from the Anti-Japanese War Hall and end at Gate 3 of the Garden Expo Park. The total distance is about 21 kilometers. 5,000 runners will run along the banks of the Yongding River, along with Tai Chi fans, square dances and other mass fitness displays.
In terms of exhibitions, three major exhibitions, the "Marco Bridge in Poetry" special exhibition, the 10th Anniversary Retrospective Exhibition of Chinese Opera Culture Week, and the Southern Lions and Northern Lions Special Art Exhibition, are open simultaneously, covering themes such as poetry, opera, and folk art. In terms of performing arts, the "Wanping Opera" opera carnival kicked off on September 25, and held performances of Chinese quintessence, folk arts, national style concerts and other people-benefiting performances at various locations in Wanping City; the "Movie Night" public welfare screening played the main melody film at the Wanping Theater from 19:00 to 21:00 every day, enriching the night cultural life of citizens.
Fengtai District in Beijing is forming a brand activity system with "themes every season and activities every month". "In this Mid-Autumn Festival, we have deeply integrated cultural activities, tourism experiences, commercial consumption, and sports events, in order to break the boundaries of single activities and make tourists willing to come, stay, and want to come again." The relevant person in charge of the Fengtai District Cultural Tourism Group said that on the one hand, they will continue to polish the cultural gold card of "Lugou Xiaoyue", on the other hand, use the festival to promote business and tourism to promote production, and promote the upgrade of the region from a single tourist destination to a comprehensive cultural tourism consumption destination.
