Hyundai Motor Group officially sponsors the ‘2027 Chungcheong Universiade’

Hyundai Motor Group officially sponsors the ‘2027 Chungcheong Universiade’.

Hyundai Motor Group announced on the 11th that it signed an official sponsorship agreement with the 2027 Chungcheong Universiade Organizing Committee at its headquarters in Yangjae, Seocho-gu, Seoul.

The 2027 Chungcheong Universiade is an international university student multi-sports competition held from August 1 to 12, 2027 in cooperation with the four cities and local governments in the Chungcheong region, including Daejeon Metropolitan City, Sejong Special Self-Governing City, Chungcheongbuk-do, and Chungcheongnam-do. Approximately 15,000 athletes from 150 countries around the world are scheduled to participate in a total of 18 sports.

This is the fourth time that the Universiade will be held in Korea, following the 1997 Muju-Jeonju Winter Universiade, the 2003 Daegu Summer Universiade, and the 2015 Gwangju Summer Universiade.

With this agreement, Hyundai Motor Group will participate as an official sponsor in the mobility sector at the 2027 Chungcheong Universiade. The specific scale of sponsorship and details of mutual cooperation will be discussed with the organizing committee.

Hyundai Motor Group previously sponsored the 2003 Daegu Games and the 2015 Gwangju Games, as well as the 2013 Summer Universiade in Kazan, Russia.

Sung Kim, President of Strategic Planning at Hyundai Motor Group, said at the signing ceremony, "It is meaningful to participate as an official sponsor in the 2027 Chungcheong Universiade, where university student athletes from around the world interact through sports. We hope that this partnership will contribute to the successful hosting of the event and the development of global university sports."

“We are very reassured that Hyundai Motor Group, a leader in the global mobility industry, is joining us as a partner of the Universiade,” said Yeom Hong-cheol, chairman of the organizing committee.