Tainan Mayor Huang Weizhe revealed on the 12th that Shengbao’s investment progress in the senior housing and long-term care industries. (Provided by Tainan City Government)
A major home appliance manufacturer that sells refrigerators and washing machines is now also building houses across borders! More than 300 new senior housing units will be built in Tainan's Anping District, which is expected to be completed in 2029. Another long-term care facility with about 100 rooms is planned in the southern district, which will be opened in 2028. Tainan Mayor Huang Weizhe visited Shenbao's Tainan factory on the 12th to reveal the company's latest progress in entering the senior housing market.
In recent years, Shengbao Group has spanned three major areas: smart home appliance manufacturing, senior housing and long-term care services in Tainan. Among them, the "Orange Youth" senior housing in Anping District is planned to have more than 300 rooms and is expected to be completed in 2029. It will become an important base for the group to enter the senior housing market.
Long-term care institutions in Southern District debuted first
The Tainan City Economic Development Bureau pointed out that Shengbao is planning another comprehensive long-term care facility with about 100 rooms in the southern district, which is expected to be completed and opened in 2028. It will also cooperate with Japan's Genki Group to provide professional care services. This case is also a collaboration between the city government and the State-owned Property Administration of the Ministry of Finance to revitalize state-owned land, introduce private investment through public land, and increase the supply of elderly care facilities.
Huang Weizhe said that Tainan has a pleasant climate and convenient living functions, and has the advantages of developing senior housing and long-term care industries. As the aging society drives demand for housing and care, corporate investment has also extended from traditional manufacturing to senior living services.
Shengbao Group President Chen Shengqi said that when the production base was moved southward, during the process of setting up the factory in Tainan, it was found that the local area was suitable for retirement life, so the decision was made to invest in senior housing, allowing retirees to reduce the burden of housework, enjoy life and social activities, and further arrange long-term care services to meet the care needs of different stages.
Introducing private investment into public land
Huang Weizhe pointed out that the city government continues to inventory industrial land, assists companies in expanding investment, and also introduces different industries and service facilities through the revitalization of public land. The Economic Development Bureau stated that Shengbao's three major investment projects in Tainan are progressing as planned. Among them, the smart home appliance plant has been put into use in November 2024, and will be completed by the Southern District Long-term Care Institution and Anping Senior Residential Housing.
Agents in Tainan City pointed out that Tainan’s residential market will add new types of living options that are different from ordinary housing. In the future, charging methods, occupancy thresholds and service content will be the key to whether senior housing can attract retirees.
