Zhejiang: Comprehensive tourism revenue will reach 1.5 trillion yuan by 2030

China News Service, Hangzhou, November 13 (Sun Linru) A press conference on Zhejiang Province’s “15th Five-Year Plan” tourism development plan was held in Hangzhou on the 13th. Chen Guangsheng, Party Secretary and Director of the Zhejiang Provincial Department of Culture, Radio, Television and Tourism, said that by the end of the 15th Five-Year Plan period, i.e. 2030, the added value of Zhejiang's tourism industry will account for about 7% of GDP, the number of tourists in the whole region will reach 1 billion, the number of overnight tourists will reach 550 million, and the comprehensive tourism revenue in the whole province will reach 1.5 trillion yuan.

According to reports, in 2025, the added value of the tourism industry in Zhejiang province will account for 6.5% of GDP. Among the 21 mountainous and island counties, there are 16 with the added value of the tourism industry accounting for more than 8% of GDP. Tourism drives about 90% of the province's accommodation industry, 80% of the passenger transport industry, and 40% of the catering industry, and provides more than 10% of social employment.

In the next five years, Zhejiang will focus on seven key tasks, including developing regional specialty tourism, improving the level of the tourism industry, innovating integrated cultural and tourism formats, boosting the tourism consumer market, promoting tourism to empower shared prosperity, vigorously expanding inbound tourism, and improving the tourism governance system.

In terms of all-region characteristic tourism, Zhejiang will optimize the layout of tourism space, continue to upgrade the "Poetry and Painting Zhejiang" roaming corridor, and promote cultural tourism resources to be connected into chains and clusters into clusters; in-depth implementation of the "five innovations" action for rural tourism, polishing the golden business card of "Rural Tourism to See Zhejiang"; coordinating urban tourism, ancient town tourism, and ocean tourism to promote the transformation of tourism from traditional sightseeing to in-depth experience.

In terms of innovative cultural and tourism integrated business formats, Zhejiang will continuously iterate the "big scenic spots + new business formats +

When it comes to cultivating popular cultural and tourism products, Chen Guangsheng said: "Specific hot spots are generally not planned in advance, but on the other hand, they are the result of 'deliberate planting.'" In his view, what is more important is to give full play to the creativity of various places, especially to stimulate the wisdom and strength of young people.