Reporters learned today (20th) that the State Administration for Market Regulation, the Central Cyberspace Administration of China, the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Public Security, the Ministry of Commerce, and the State Administration of Radio, Film and Television jointly issued the "15th Five-Year Plan for the Development of the Advertising Industry" (hereinafter referred to as the "Plan"). The "Plan" is prepared based on the "Outline of the Fifteenth Five-Year Plan for National Economic and Social Development of the People's Republic of China" and is a special document that will lead the high-quality development of my country's advertising industry in the next five years. The "Plan" proposes that by 2030, the scale of the advertising industry will grow at an average annual rate of about 10%, and the quality of development of operating entities will continue to improve; investment in industrial research and development and creativity will continue to increase, and the level of digital intelligence will significantly improve; advertising will support industrial upgrading and boost consumption more effectively, promoting the advancement of "brand globalization"; large and medium-sized enterprises will develop integratedly, The upstream and downstream of the industrial chain have in-depth collaboration, and regional coordinated development has achieved new breakthroughs; the quality of advertising works has significantly improved, and a number of high-quality advertisements have emerged that demonstrate cultural confidence and tell Chinese stories. The creation and communication mechanism of public service advertisements has become more complete; advertising laws and regulations have been further improved, the effectiveness of supervision and law enforcement has been significantly improved, and people's satisfaction has continued to increase. The "Plan" deploys five key tasks. The first is innovation-driven, coordinating digital and intelligent transformation, subject cultivation, creativity improvement, and talent training, promoting all-round innovation in advertising technology, content, models, and business formats, and improving the core competitiveness of the industry. The second is integration and empowerment, deepening the integration of advertising with manufacturing, comprehensive rural revitalization, other service industries, and promoting consumption, so as to enhance the advertising industry's ability to serve the real economy. The third is collaborative opening, supporting various regions to adapt to local conditions, taking a characteristic and professional development path, supporting the development of industrial agglomeration; supporting advertising and brands to go global in a coordinated manner, and deepening international exchanges and cooperation. The fourth is to build soul with value, strengthen the supply of high-quality public service advertisements, improve the investment mechanism for the creation and communication of public service advertisements, gather the diversified synergy of public service advertisements, and promote the development of high-quality public service advertisements. The fifth is efficient governance, adhering to equal emphasis on regulatory regulation and promotion of development, improving the advertising supervision system, improving the pluralistic co-governance supervision mechanism, and actively promoting the construction of the advertising standard system. In the next step, the State Administration for Market Regulation and other departments will strengthen coordination and cooperation, strengthen comprehensive policies, strengthen dynamic monitoring, mid-term evaluation and summary evaluation of the implementation of the "Plan" to ensure the implementation of various key tasks and promote the advertising industry to achieve higher quality development. (CCTV reporter Wang Jing)
