Xie Jinhe said that more than 90% of the market for Taitung County's pineapple and sugar apples is in China. Taiwan has exported varieties and planting technology to China in recent years. Now the market has suffered a backlash, and it has also turned into a political attack and defense. (File photo)
[Instant News/Comprehensive Report] Taitung County Governor Rao Qingling recently participated in the Straits Forum in the form of a pre-recorded video and claimed that it was to promote "pineapple custard apple", which aroused the concern of the Mainland Affairs Council. Xie Jinhe, chairman of Caixin Media, said that while Taitung pineapples and custard apples, 90% of which are exported to China, are facing difficulties, Tainan Aiwen mangoes have entered France's Galeries Lafayette department store, and consumers can't put it down. Xie Jinhe said bluntly, "Business opportunities are very different between hostility and goodwill." If there is no goodwill, or even hostility or malice, between countries, business will eventually deteriorate.
Xie Jinhe posted a post on Facebook with the title "Hostility and goodwill, business opportunities are very different!" He pointed out that two fruits have become the focus of media reports in the past few days. One is that Taitung pineapple custard apples, which are 90% exported to China, are facing difficulties, and the other is Tainan's mangoes that have entered the Galeries Lafayette in France. The average unit price is 3,600 yuan, and consumers can't put it down.
Xie Jinhe said, why do the two fruits have different fates? The reason is that more than 90% of the market for Taitung County's pineapple custard apples is in China. Taiwan has exported varieties and planting technology to China in recent years. Now the market has been counterattacked, and it has also turned into a political attack and defense. Tainan mangoes have entered the French market and their prices are rising.
Xie Jinhe bluntly said that his focus was not on analyzing these two fruits, but on discussing a concept. The so-called business is based on good intentions. If there is no goodwill, or even hostility or malice between countries, the business will eventually deteriorate and all investments will be lost! Today, mangoes represent going global and creating higher added value, while pineapples and sugar apples represent an industry that is locked in China and is trying to survive in the involution.
Xie Jinhe pointed out that in 2021, China labeled Xu Xudong a green financier and fined him 475 million yuan. Xu Xudong was forced to publish an 800-word anti-Taiwan independence statement. The plot was the same as Mr. Xu Wenlong. But no matter how you express your stance, the final result is bleak.
Xie Jinhe explained that this year Far Eastern Department Store closed its Chengdu store and almost completely withdrew from the Chinese department store market. Far Eastern Department Store is Taiwan's number one brand, but it loses big money every year when investing in China. Far Eastern Department Store lost another 318 million yuan in the first quarter. Far Eastern Department Store makes money in Taiwan, but it must fill the hole of losses in China. Its stock price has always been in the twenties, and the market value of established companies is only 33.3 billion yuan.
Xie Jinhe bluntly said that it is unimaginable that the combined market value of the eight Far East Group companies in recent years is less than that of Yuanta Financial Holdings. The other company is Zhengxin Tire. Magxis Tire is almost an international brand. In the past, Zhengxin made more than 6 billion in China every year. However, China’s electric vehicles dominate the market. Zhengxin gradually lost its competitiveness in large car tires, and its stock price gradually fell.
Xie Jinhe analyzed that the stock prices and market value of Taiwanese companies that have worked hard to conquer China in recent years have been gradually declining. Recently, he was surprised to find that the situation of Xinyi Housing is becoming more and more like that of Xianglin Construction. Master Kong unifies China and Want Want China's stock price continues to hit new lows.
Xie Jinhe explained that this all presents a phenomenon: the Chinese market is huge, but involution is even more terrifying. In addition, business must be based on goodwill. Vietnamese durians have also suffered recently. China is best at making farmers lose all their money by picking out products that do not meet specifications! The pineapple custard apples in Taitung are too sweet and look like egg tarts. This is the core problem that needs to be solved urgently.
Xie Jinhe said at the end of the article that there was also news recently that China’s raising of goose for foie gras will surpass France next year. If this is the case, foie gras may become cheaper, which may be a good thing for consumers.
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