The tens of billions market is booming! “Over 60% of visitors are foreigners” Someone placed an order on the spot

Brain-computer interface refers to the collaborative interaction of biological intelligence and machine intelligence by establishing an information channel between the brain and the machine. It is a cutting-edge technology for the integration and development of life sciences and information science. It is divided into non-invasive, invasive, semi-invasive and other types.

Brain-computer interface was included in the government work report for the first time this year, and was listed as one of the forward-looking future industries in the "15th Five-Year Plan" outline. Nowadays, this term that sounds like science fiction is accelerating out of the laboratory and applied in scenarios such as medical rehabilitation, health consumption, and education and training.

Brain-Computer Interface Application Demonstration Center

Landing in Huaqiangbei, there is an endless stream of experiencers

In Shenzhen Huaqiangbei Commercial Street, the Brain-Computer Interface Industry Application Demonstration Center recently opened to the public for experience. Citizens and tourists take turns to experience various non-invasive brain-computer interface products such as brainwave painting, "Brain Energy Network" multi-player interactive games, and brainwave popcorn.

The reporter also experienced a brain-computer interface product on site: brainwave scent tester. After blind smelling, it can select the reporter's subconscious favorite perfume scent based on brainwave data, and the final result is indeed closer to the reporter's usual preferences.

The reporter found that the price of the best-selling brain ring products ranged from 1,000 yuan to 3,000 yuan. Relying on brain wave collection and artificial intelligence algorithms, it can be used in scenarios such as sleep conditioning, emotional soothing, and youth concentration training, which intuitively demonstrates the practical value of non-invasive brain-computer products in the fields of health and education.

This application center has become very popular after less than a month of operation. It receives an average of 600 to 800 visitors per day, and the number of visitors in a single day on weekends exceeded 1,000.

From laboratory to consumer market

Entrepreneurs place orders on the spot

In addition to attracting a large number of citizens and tourists to experience it, many entrepreneurs who are optimistic about the brain science track also come here.

Purchaser Zhou Yuan plans to open a brain science experience center in second-tier cities this year. He came all the way from Guangzhou. After experiencing and negotiating, he placed an order for several sets of brain-computer interface products on the same day. The use scenarios include schools and brain science experience centers, so that both children and adults can feel the charm of the brain.

Lu Lichao, head of the Brain-Computer Interface Industry Application Demonstration Center and CEO of Guangdong Shenzhen Hongzhi Technology Co., Ltd., said: "In the highest week, the order volume was nearly 100,000 yuan. This is a good display platform, allowing technology to move from medical scenes in companies, laboratories, and hospitals to the mass consumer market, constantly discovering users, and then iterating products."

Products favored by overseas buyers

Huaqiangbei Industrial Chain Collaboration and Rapid Response

The reporter learned that currently, more than 60% of the visitors to the Brain-Computer Interface Industry Application Demonstration Center are overseas tourists and purchasers.

Many overseas merchants have put forward customized demands for product functions and appearance, and the "signing confidence" to support various demands comes from Huaqiangbei's dense upstream and downstream industrial chain supporting and collaborative response capabilities. Sensors, acquisition chips, flexible electrodes and other components required for brain-computer interface products can be quickly supplied within one kilometer of Huaqiangbei.

The Austrian buyer said: “This place is very futuristic and is the first place I visit when I come to Shenzhen.”

A Belarusian buyer said: "I am looking for this type of equipment. After comparing several competitive manufacturers, the price here is more suitable for me."

Lu Lichao, head of the demonstration center, said: "You can even take the drawings to the hardware customization center opposite to explore more potential cooperation opportunities."

Zhang Hantao, a staff member of the hardware customization center, responded: "A PCB (Printed Circuit Board) proofing order can be issued in 12 hours. Here, companies can quickly link to the required R&D resources, manufacturing resources, and even supporting resources such as sales and overseas operations."

Behind such "Shenzhen speed" and "Shenzhen cycle" is the highly concentrated industrial chain and the efficient coordination of the industrial ecology. Nowadays, cutting-edge technology exhibition halls such as brain-computer interface, artificial intelligence, and AI glasses have been launched in Huaqiangbei, opening up channels for domestic and overseas purchasers and achieving precise docking of supply and demand.

Scale of China’s brain-computer interface industry in 2030

It is expected to reach 10 billion to 14 billion yuan

The "Implementation Opinions on Promoting Innovation and Development of the Brain-Computer Interface Industry" issued by seven departments including the Ministry of Industry and Information Technology proposed to create high-performance products, accelerate research and development breakthroughs in implantable devices, and promote mass production iterations of non-implantable devices. The China Academy of Information and Communications Technology predicts that the scale of China's brain-computer interface industry is expected to reach 10 billion to 14 billion yuan in 2030.