Pingtung cocoa is available across Taiwan and will be available in 300 supermarkets tomorrow

Pingtung Keke delivers another good news! With the cooperation of the Pingtung County Government, Wanjiafu INLOVE CAFÉ purchases cocoa products produced by farmers in Pingtung and launches the "Sweet Cocoa Oulet" drink as winter approaches. It will be available in nearly 300 Wanjiafu and Lejiakang stores across Taiwan from tomorrow (11th), with a trial price of NT$59 per cup.

The cocoa planting area in Ping County is 200 to 250 hectares. In recent years, various brands have won gold medals and other honors in many international chocolate and cocoa competitions. They have successfully created the international brand image of "Pingtung Cocoa. Taiwan Chocolate", and now they have added new applications in the market; INLOVE, a freshly prepared beverage brand under Wanjiafu CAFÉ held a "Sweet Cocoa Oulet" new product launch event at its Pingtung store today (10th). It uses Pingtung's local cocoa powder as the main material, and combines high-quality cocoa powder imported from Europe with rich milk to create a cocoa drink with both aroma and smooth taste.

The Customer Service Office of Ping County Government will hold an industry matchmaking event in June 2025, inviting 20 well-known companies to visit Pingtung cocoa production areas and industry matchmaking seminars, allowing companies to have an in-depth understanding of the planting environment, processing technology and product features. Wanjiafu is also one of the visiting companies. Through exchanges, it has established cooperation opportunities with the local cocoa industry, and subsequently invested in raw material evaluation, formula development and multiple tests. After more than a year of hard work, Pingtung cocoa powder was finally integrated into INLOVE CAFÉ drinks officially launches "Sweet Cocoa Oulet".

Yin Fenglan, deputy magistrate of Pingtung County, said that she was very happy to see that the cooperative relationship established through industrial matchmaking has finally come to fruition through continuous investment and research and development by enterprises. In addition to developing high-quality chocolate, Pingtung Cocoa also hopes to further expand raw material applications and market access through cross-domain cooperation in different industries, so that more consumers can have the opportunity to understand the characteristics and value of Pingtung Cocoa.

Chen Yifang, Minister of Public Affairs of Wanjiafu, emphasized that cocoa drinks have always been a highly accepted item in the market. This is the first launch of "Sweet Cocoa Oulet", which is heavily infused with local cocoa from Pingtung, with a bright fruity flavor and rich texture. Wanjiafu will continue to deepen its efforts in local procurement and looks forward to sharing more of Taiwan’s local goodies with more people.

Today's new product launch conference was attended by Deputy County Magistrate Yin Fenglan of Pingtung County, Director of the Hakka Affairs Office Xie Junming, Chairman of Taiwan Cocoa and Chocolate Industry Association Zhang Cuilan, Director of Wanjiafu Public Affairs Department Chen Yifang, Merchandise Department Purchasing Manager Chen Bohan, Pingtung Store Manager Wu Shujing and others attended to witness the new achievements of cross-domain cooperation with Pingtung cocoa.