China National Day holiday: Red tourism continues to gain popularity, immersive experiences attract tourists

China News Service, Shijiazhuang, October 4 (Zhao Danmei) Wearing costumes from the Republic of China, taking the task card given by the "newsboy", looking for clues and solving puzzles in a century-old German-style building complex... This is the scene where tourists "enter the show" with NPCs at the "Zhengfeng Mine·Duanjialou Immersion Park" in Jingxing Mining District, Shijiazhuang, Hebei Province. During the National Day holiday, red tourism continued to gain popularity, attracting many tourists for an immersive experience.

This year marks the 90th anniversary of the victory of the Chinese Workers’ and Peasants’ Red Army’s Long March. "Zhengfeng Mine·Duanjialou Immersion Park" recently launched the original immersive red drama game "The Bloody Journey". Visitors can become "characters in the drama" and start poetry solitaire, map connection, logical reasoning, obstacle breakthrough... and finally spell out the key historical information about the "Great Long March" and touch history in the red drama game.

"Every actor performed very well, taking us back to the past era." Visitor Zhang Boxuan said that this is her third time to check in.

Duanjia Building was built in 1913 and was planned and designed by a German designer. It is a relatively well-preserved combination of Chinese and Western buildings in North China. The park integrates real scenes such as century-old tunnels, old factories, and buildings from the Republic of China, and uses the liberation of the Jingxing Mining Area in 1947 as a historical context to create immersive real-life performances such as "Wind and Rain School", "Blood Ball" and "Mountains and Rivers", and introduces costume changing experiences, banknote exchange and other gameplay.

Geng Kewei, chief operating officer of Shijiazhuang Cultural Tourism Investment Group Co., Ltd., said that the immersive live performance and red drama tourism special projects adhere to the concept of tourists as the "protagonists" and hope that tourists can touch history and understand their country in the interplay of light and shadow. "Data shows that after the immersive project was launched, the average tourist duration was extended by 4 hours, the tourist repurchase rate increased by 20.3%, and the total number of tourists increased by nearly 30%."

More and more red resources in Beijing, Tianjin and Hebei are attracting tourists with a sense of immersion. In Tianjin Zhang Yuan's immersive interpretation exhibition "Jinmen Past", "Refuse to sign the Paris Peace Treaty" and "Fight to the death to return Qingdao to me"... the actors shouted passionately, and the audience raised their arms and cheered; at Langya Mountain in Yi County, Baoding City, Hebei Province, visitors can have a conversation with the hero "Ma Baoyu" and other revolutionary ancestors who "traveled" to New China.

"Ma Baoyu was one of the Five Heroes of Langya Mountain. After his death, no photos, place of birth and other information were left in the army files. It took several twists and turns to find his relatives." Yang Shuo, deputy director of the Management Committee of Langya Mountain Scenic Spot in Yixian County, said that based on this story, the scenic spot also launched a short play "The Hero's Original Aspiration for the Revolution" to tell the story of Ma Baoyu's journey to join the army.

The linkage and coordination of red cultural tourism in Beijing, Tianjin and Hebei continue to deepen. The three places have jointly created high-quality red tourism routes such as the "Horn of Dawn" and released five Beijing-Tianjin-Hebei red tourism themed routes including "Silent Glory·Unknown Glory Tour" and "Canal Context·Red Trace Journey" in November 2025, building a cross-regional and multi-dimensional red cultural tourism network.

From "looking at exhibition boards" to "entering the plot", from "listening to explanations" to "playing roles", red tourism in Beijing, Tianjin and Hebei is being carried out in a more diversified way. "This immersive experience has effectively attracted young people, and the tourist groups are becoming younger and more family-oriented." Yang Shuo said.