
The company's debt was paid off by Aktiv LLC, associated with businessman Maxim Sevryukov
The oldest cosmetics factory, Svoboda, attracted a new investor in the person of Aktiv LLC and avoided bankruptcy by paying off a debt of more than 100 million rubles to the Genesis company.
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The Svoboda factory faced the threat of bankruptcy due to a debt of more than 100 million rubles.
The oldest cosmetics factory, Svoboda, attracted a new investor and avoided bankruptcy. The company's debt in the amount of just over 100 million rubles was paid off by Aktiv LLC, which is associated with a businessman from Kursk and frontman of the rock band Captain Max Maxim Sevryukov, Kommersant (Kommersant) learned.
The Svoboda enterprise was created on the basis of the A. factory, founded in 1843. Ralle and Co. It produces toothpastes “Ftorodent” and “Parodontol”, produces a line of anti-hair loss products “Extel” and Gamma paint. One of the company’s most famous products is the “Ballet” cream.
In the spring of 2026, Genesis JSC, headed by Alexey Chetvergov, president of the beverage and food manufacturer Chernogolovka, announced its intention to bankrupt the factory due to debt. The reason was an outstanding debt to the company in the amount of more than 100 million rubles. Representatives of the cosmetics factory emphasized that they were going to settle the claims in the manner prescribed by law.
Aktiv LLC was registered in Moscow in 2017. Its main activity is real estate transactions. According to Spark, it also owns Tubapak, a former subsidiary of French cosmetics packaging manufacturer Albea. The publication's sources familiar with the situation said that Maxim Sevryukov, an entrepreneur from Kursk and frontman of the rock band Captain Max, took part in the negotiations with Tubapak. He confirmed to reporters that he had become an investor in Svoboda and Tubapak, but did not disclose the exact amount of his investments.

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