3corações completes acquisition of Yoki and Kitano brands from General Mills

The operation adds two brands known to Brazilian consumers to the 3corações portfolio: Yoki is recognized in categories such as microwave popcorn, farofa and straw potatoes, and Kitano, a brand of seasonings, herbs and spices.

In addition to the two, 3corações now incorporates industrial and administrative structures that were part of the business sold by General Mills.

Among them are the administrative office in São Bernardo do Campo (SP) and the production units in Pouso Alegre (MG) and Campo Novo do Parecis (MT). According to a statement from the company, after the completion of the operation, the group now has 15 manufacturing units in the country.

According to the American multinational, the sale is part of General Mills' global strategy to reorganize its portfolio.

When it announced the sale in March, General Mills reported that the operation would help to improve its margins and allow it to concentrate resources in areas considered strategic, such as premium ice cream, Mexican food, snacks and pet food.

The Brazilian operation represented approximately US$350 million in net sales for General Mills in fiscal year 2025.

Founded in the United States in 1856, General Mills owns global brands such as Häagen-Dazs, Cheerios, Nature Valley and Betty Crocker.

3corações informed that the integration will have as a priority ensuring business continuity and preserving the identity of the Yoki and Kitano brands.

The teams and structures provided for in the agreement become part of the group, which intends to combine the industrial structure and portfolio of the two brands with their distribution capacity and commercial presence in the country.