Italian Prime Minister Giorgia Meloni trademarks her voice to protect herself from deepfakes

Italian Prime Minister Giorgia Meloni has submitted an application to the European Union Intellectual Property Office to register her voice as a trademark, in a new move aimed at protecting herself from artificial intelligence-generated deepfake clips.

The request, recorded on October 5, included a four-second audio recording in which the phrase “I am Giorgia Meloni” was repeated twice in Italian.

The phrase “I am Giorgia Meloni” is reminiscent of the phrase “I am Georgia, I am a woman, I am a mother, I am Italian, I am a Christian,” which became a distinctive trademark for the Italian Prime Minister, and she even published her autobiography under the title “I am Georgia,” according to the German magazine “Der Spiegel.”

The registration was published on the website of the European Union Intellectual Property Office and confirmed by Meloni’s office, while the registration application is still under study and awaiting a decision after being subjected to review and scrutiny.

Italian media reported that approval of the request, even if it is granted, will not in itself prevent the use of her voice in deepfake clips produced with artificial intelligence, but it may create additional legal obstacles for those seeking to imitate it.

Previous counterfeit attempts

Several months ago, artificial intelligence-generated photos of Italian Prime Minister Giorgia Meloni appeared, some of which were circulated as real, including a photo showing her sitting on a bed in underwear.

This prompted her to criticize these fraud attempts and call for responsible behavior when using artificial intelligence techniques.

At the time, she wrote on the

Meloni said that she can defend herself, but others may not be able to. She added that what happens to her today could happen to anyone tomorrow, and called on users to verify the content before sharing it online.