Lee Jae-yong, 4th anniversary of inauguration, inspects robot business site... Focus on future business (comprehensive)

Visit to the RX Business Promotion Office at the Seoul R&D Campus in Umyeon-dong, Seoul... On-site management

Inspection of robot technology to be unveiled at CES 2027 next year

(Seoul = Yonhap News) Reporter Kim Min-ji and Kang Tae-woo = Samsung Electronics Chairman Lee Jae-yong personally inspected the robot business site on the 27th, marking the 4th anniversary of his inauguration as chairman.

This can be interpreted as a move by Samsung, which has gained ground by investing in robot companies and establishing a new dedicated organization, to focus its efforts on the robot business, which it has identified as a future growth engine.

On this afternoon, Chairman Lee visited the ‘Robotics Experience (RX) Business Promotion Office’ located at the Samsung Electronics Research and Development (R&D) campus in Umyeon-dong, Seocho-gu, Seoul.

It is known that Chairman Lee inspected the development status and progress of the robot business, including precision manipulation using the arms and hands of humanoids (humanoid robots).

Chairman Lee, who took office on October 27, 2022, has spent his inauguration day without any special events or messages.

Although on-site management continued on the inauguration day this year, this visit is noteworthy in that it took place at a time when Samsung Electronics was consolidating its scattered robot capabilities within the company and beginning preparations for commercialization.

Following the acquisition of the robot company Rainbow Robotics in 2024, Samsung Electronics established an RX Business Promotion Office under the direct supervision of Tae-moon Roh, head of the Device Experience (DX) Division (President), in July. This is an organization that aims to increase robot business execution by connecting mid- to long-term robot strategy establishment, core technology development, and commercialization.

Vice President Lee Dong-gun, who was in charge of robot business strategy at Hyundai Motor Group, was appointed head of the robotics strategy team, and experts in robot control and hand manipulation were also recruited.

Following securing technology, recruiting talent, and reorganizing the organization, Chairman Lee personally inspects the robot development site and appears to be putting his efforts into promoting the business.

Chairman Tae-moon Roh and executives from the RX Business Promotion Office also attended Chairman Lee's on-site inspection.

The industry predicts that Samsung Electronics will unveil its blueprint for robot technology at CES 2027, the world's largest home appliance and IT exhibition held in Las Vegas, USA, in January next year and pursue full-scale commercialization.

Precision manipulation technology for robot arms and hands is in line with the development task of putting robots into actual work.

Previously, Samsung Electronics announced its strategy to gradually expand the market, starting with industrial robots at manufacturing sites and including household and service robots. We also set a goal to transform all domestic and overseas production plants into ‘AI autonomous factories’ by 2030.