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Back一粒稻谷的40种可能,在进博会上看懂益海嘉里金龙鱼的农业转型升级样本
一粒稻谷的40种可能,在进博会上看懂益海嘉里金龙鱼的农业转型升级样本
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中国新闻网27 minutes agoBusiness5 min readChinaView translation

一粒稻谷的40种可能,在进博会上看懂益海嘉里金龙鱼的农业转型升级样本

丰益国际旗下益海嘉里金龙鱼以“科技赋能健康共享”为主题参展,展示大健康产品矩阵与循环经济模式

Quick Look

第九届中国国际进口博览会于11月5日在上海国家会展中心开幕,企业参展数量、展览面积及世界500强参展企业数量均创历史新高。作为连续九年参展的“全勤生”,益海嘉里金龙鱼以“科技赋能健康共享”为主题亮相农食产品展区,推出舒心醋、D阿洛酮糖等大健康新品,并展示水稻循环经济等精深加工模式。文章介绍了该企业累计投资约1000亿元人民币、掌握食品酶全链条技术及“吃干榨尽”水稻循环经济模式等细节,传递出坚定看好中国、持续深耕中国的长期选择。

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Why It Matters

第九届中国国际进口博览会于11月5日在上海国家会展中心开幕,本届进博会规模再创新高,企业参展数量为历届之最,企业展面积首次突破37万平方米,世界500强和行业龙头参展企业首次超过300家,全球首发、亚洲首展、中国首秀的代表性展品超过480件。益海嘉里金龙鱼作为连续九年参展的进博“全勤生”,植根中国近40年,累计在中国投资约1000亿元人民币。

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11月5日,第九届中国国际进口博览会(以下简称“进博会”)在上海国家会展中心拉开帷幕。本届进博会规模再创新高:企业参展数量为历届之最,企业展面积首次突破37万平方米,世界500强和行业龙头参展企业首次超过300家,全球首发、亚洲首展、中国首秀的代表性展品超过480件。开放的中国市场,正为全球产业提供共享机遇的广阔舞台。

作为连续九年参展的进博“全勤生”,丰益国际及旗下益海嘉里金龙鱼以“科技赋能健康共享”为主题,如约亮相农食产品展区,围绕“大健康产品矩阵”这一主线,集中呈现创新产品、自主研发技术与循环经济产业模式。益海嘉里金龙鱼以消费者营养均衡需求为起点,以全产业链和技术创新为支撑,把传统“1:1:1”的脂肪酸均衡理念,升级为新时代大健康维度下的“新1:1:1”——安全、营养、健康。在新品方面,金龙鱼舒心醋、D阿洛酮糖、丰厨14谷物杂粮饭团、丰益堂植物甾醇纳豆片、维生素E软胶囊等新面孔和大健康特色产品首次亮相进博会。这家植根中国近40年的粮油食品企业,以进博会为窗口,回应着健康中国、粮食安全与绿色转型的时代命题,也清晰传递出坚定看好中国、持续深耕中国的长期选择。

以大健康产品矩阵作答,让科技与东方食养融入一日三餐

开幕当天,益海嘉里金龙鱼展台前人流络绎不绝,不少消费者前来体验大健康产品。今年,展区打破以往按“米、面、油”简单分类的陈列方式,改为依据营养素功能分区,油脂区、主食区、蛋白区、风味区依次铺展。各展台融入科技元素,把科研创新成果如何落地到安全、营养、健康的大健康全产品体系,具象地呈现在观众眼前。

这一变化并非简单的布展调整,而是粮油食品行业发展变迁的缩影。当前,中国超重肥胖、慢性病群体规模庞大,现有3亿多心血管病人、1亿多糖尿病人,同时老年人口规模达2亿多,年轻人对健康的个性化需求也是日益增长,居民消费需求正从“吃饱”“吃好”迈向“吃健康”。膳食干预被视为破解“重治疗、轻预防”难题的关键一环,也与健康中国战略的方向高度契合。益海嘉里金龙鱼依托深厚的科研积淀与千万吨级农产品加工能力,推出了大健康品牌“金龙鱼丰益堂”,从天然食材中规模化萃取功能性营养成分,通过科技赋能打造食品“功能芯片”,结合东方食养理念融入大众一日三餐,让消费者在不改变饮食习惯的前提下改善健康状况。

展台现场,甘油二酯油、植物甾醇系列等功能性产品成为观众关注的焦点,这些产品和普通粮油产品有什么区别?成本和品质又如何保障?工作人员娓娓道来产品背后的核心壁垒。脂肪酶是决定甘油二酯油生产效率与品质稳定性的关键,历经十余年研发攻关,益海嘉里金龙鱼已掌握从菌种筛选、发酵优化到工艺应用的食品酶全链条技术,不仅保障了产品的稳定性与品质,也在控制成本、副产物利用方面具备明显优势。植物甾醇系列产品的研发整合了植物营养学与油脂精炼工艺,公司通过自主开发的超临界工艺提取高纯天然维生素E和植物甾醇,整个过程不使用催化剂,酯化阶段无废水产生,并大幅减少了其他废物排放。

为了让健康理念可感知、可体验,展台专门设置的大健康互动区和产品试吃活动是人气最高的区域之一。观众站上体脂秤,工作人员便结合其血脂、血糖、肠道、肌肉、体重体脂等健康需求,融合二十四节气理念,匹配适宜的一日三餐健康餐谱。大健康及植物肉产品、央厨产品、食品工业产品等轮番亮相的试吃活动,则把健康膳食的真实口感直接呈现在观众面前,观众边品尝、边询问,实实在在“把展台变成了餐桌”。

以循环经济和精深加工立基,在“吃干榨尽”中重塑产业价值

如果说大健康产品回答的是“为消费者提供什么”,那么循环经济与精深加工模式,回答的则是“靠什么支撑、如何可持续”。功能性食品中的营养成分并不是凭空而来,而是源于对农产品全价值的深度开发。

目前中国农业加工产值与农业总产值之比约为2.65:1,而发达国家约为4:1,要成为农业强国,必须重视粮油加工业的发展,提高农产品精深加工水平,最大限度地发挥每一粒粮食的价值。益海嘉里金龙鱼创新研发了“水稻循环经济、小麦精深加工、大豆精深加工、玉米精深加工、油脂副产品绿色加工利用”等一系列循环经济、精深加工产业模式,用农业科研创新切实推进农业高质量现代化发展。

展台设立了水稻循环经济展区,现场呈现全球首创的水稻循环经济模式——“吃干榨尽”每一粒稻谷:米糠被榨取为稻米油,并从中提取谷维素、植物甾醇、天然维生素E等高附加值营养成分;稻壳用于燃烧,转化为蒸汽与电力;燃烧后的稻壳灰再用于提取白炭黑,白炭黑作为耐磨添加剂应用于轮胎、运动鞋等工业产品,其余部分还可制成活性炭。目前,一粒稻谷可衍生出40余种产品,且全部为高附加值产品。曾经被当作废料的副产物,在技术的作用下层层增值,走出一条资源高效利用的绿色路径。

这一模式的价值,放在国家粮食安全与“双碳”战略的坐标系中更显分量。经测算,全国年产2亿吨水稻所含的米糠全部用来榨油,可生产约230万吨稻米油,约为全国小包装油供应量的5%,相当于为国家节省1.1亿亩大豆耕地,在不与粮争地的情况下显著提高中国油脂自给率。稻壳全部用来燃烧,可以实现节能1900万吨标准煤,同时减少二氧化碳排放约5300万吨(以5000大卡/千克的原煤计算)。在此基础上研发的“6步鲜米精控技术”,最佳采摘期收割可以减少过晚收割带来的平均5%的田间损失,提高出米率1%—4%。以北方一季作区水稻产量估算,若普遍采用鲜割模式,能够增加约235万吨产量,相当于约2100万人一年的大米消费量,真正响应国家节粮减损政策倡导。

九年进博之约,见证的是中国高水平对外开放的坚定步伐,也记录了一家爱国侨企与中国市场相互成就的成长轨迹。植根中国近40年,益海嘉里金龙鱼已累计在中国投资约1000亿元人民币,其中2018年至今投资约600亿元,超过此前30年的总和。持续加码的真金白银,是企业对中国经济长期向好的信心印证,也是其深耕中国市场、融入中国发展的郑重承诺。

站在新的发展节点,健康中国建设持续推进,粮食安全是国之大者,绿色转型是产业大势,丰益国际及益海嘉里金龙鱼将一如既往坚定看好中国、投资中国、深耕中国,持续以科技创新为核心驱动力,把更多科研成果转化为国民餐桌上的健康产品,把循环经济模式推广到更广阔的产业场景,与中国市场共成长、同繁荣。

What to Watch

AI outlook — possibilities, not facts

  • 益海嘉里金龙鱼将继续加大在中国市场的投资,推广大健康产品与循环经济模式

    Likely · Within months

Open Questions

  • 益海嘉里金龙鱼在进博会展出的具体新品销售额或订单量是多少?
  • 水稻循环经济模式的推广时间表和具体合作伙伴是谁?
  • 企业未来在华投资的具体计划和落地项目有哪些?

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This article was originally published by 中国新闻网.

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