Seoul firefighters hope sharing calendar sold... All proceeds support burn patients

The city of Seoul will sell the '2027 Firefighter Hope Sharing Calendar' starting on the 9th to support treatment costs for burn patients.

The Seoul Metropolitan Fire and Disaster Headquarters announced on the 8th that it would present a Hope Sharing Calendar featuring 14 fit firefighters as models on the 9th, the 64th anniversary of Firefighting Day.

The calendar comes in two types, tabletop and wall-mounted, each priced at 14,900 won, and can be purchased at the GS Shop until January 19th of next year. It is produced in a limited edition of 3,000 copies, so sales may end early if the prepared quantity runs out.

The calendar contains photos of the 14 winners of the 2026 Best Fit Firefighter Contest, various uniforms of firefighters, and monthly safety information.

All proceeds from sales are donated to the Hallym Burn Foundation and used to cover treatment costs for burn patients experiencing financial difficulties. Patients with severe burns often require multiple surgeries and long-term treatment/rehabilitation, which poses a significant financial burden.

This is the 13th year for this project since it began in 2014. Over the past 12 years, more than 120,000 copies have been sold cumulatively, raising donations of approximately 1.26 billion won, through which the treatment of 309 burn patients was supported.

The production and sale of this calendar included talent donation from photographer Bae Kang-woo and cooperation from private companies such as GS Retail and Design Click.

Hong Young-geun, head of the Seoul Metropolitan Government's Fire and Disaster Headquarters, said, "It is a meaningful project in which citizen participation leads to sharing to help burn patients treat and recover. We hope that people will think about safety in their daily lives through the calendar and take a great interest in sharing."