Almost half of Russian gamers are over 45 years old
Quick Look
- Almost half of Russian gamers - 43 million people - are people over 45 years old.
- Since 2019, the number of gamers aged 25–44 has almost doubled and reached 33.1 million people, Anastasia Rybkina from the Creative Industries Agency said at a press conference at the Moscow Video Games Cluster.
AI-generated summary
Why It Matters
The article is devoted to demographic changes among Russian gamers, based on data presented by Anastasia Rybkina from the Agency for Creative Industries.
Almost half of Russian gamers - 43 million people - are people over 45 years old.
Since 2019, the number of gamers aged 25-44 has nearly doubled to 33.1 million.
MOSCOW, September 29 - RIA Novosti. Almost half of Russian gamers - 43 million people - are people over the age of 45, said Anastasia Rybkina, Deputy General Director of the Creative Industries Agency for Strategic Development.
“Our next key insight is that 43 million Russian gamers, that is, almost half, are people over 45 years old. That is, in fact, one of the key target audiences of the industry is the adult audience,” Rybkina said at a press conference at the Moscow video game cluster.
Open Questions
- What specific games do gamers over 45 prefer?
- How have video game genre preferences changed among this age group since 2019?
- What measures do game developers plan to take to adapt their products to an adult audience?
