Watch the CIIE for money, rice, oil and salt｜Over 480 new products debuted at the CIIE, not just sales

Cochlear implants that can accurately recognize human voices in noisy environments, 6G terminal prototypes that have left the laboratory for the first time, green tires made of innovative materials such as recycled rice husks... At the 9th China International Import Expo (hereinafter referred to as the "CIIE"), more than 480 products that were "world premieres, Asia premieres, and China debuts" were unveiled. The scale of the launches hit a new high, and there was a dazzling array of cutting-edge new products.

Companies come to CIIE to seek not just short-term sales, but long-term opportunities to understand the market, calibrate research and development, and take root in the industrial chain.

As more and more cutting-edge innovations choose to make their debut in China, it is not difficult to find that behind the popularity of the CIIE are market tests carried out by companies and a heavy vote of confidence in the Chinese market.

"Stone"——

On the exhibition stand, ripples of demand arose

The Chinese market is huge and the demand levels are diverse. Innovative products coming from afar can truly touch the pulse of local consumption through the CIIE platform.

Samwell Leile, coordinator of the Kenyan National Pavilion, told the "Finance, Rice, Oil and Salt" column that this year the pavilion brought Kenyan local macadamia nuts and other specialty agricultural products, and looked forward to using the exhibition to connect with domestic partners, find out consumer preferences, and identify market opportunities.

Ding Xiaoben from Sonova, a Swiss hearing health innovation company, said that based on the needs of my country's hearing-impaired people, the company chose to make the world's premiere of a cochlear implant product that can automatically reduce noise at the CIIE.

"We hope to use the CIIE platform to warm up the launch of new products, so that more people can see this new technology and have a better listening experience." Ding Xiaoben said.

"Ask for directions"——

Two-way dialogue, calibrating innovation coordinates

The communication bridge built by "Four-Leaf Clover" helps exhibitors understand local consumer psychology and anchor the direction of innovation. These insights from the front lines of the market are becoming important references for many multinational companies’ global R&D and layout.

As a "nine-time full-time student" at the CIIE, nearly half of L'Oréal's more than 30 brands in China chose to debut at the CIIE before launching them into the national market. Lan Zhenzhen, president of public affairs for L'Oréal North Asia and China, said that domestic consumers have personalized demands for skin care effects and raw materials, which drives the brand to deepen local research and development, thereby feeding back the group's global innovation.

Jia Linjuan, head of China of Canadian agricultural brand Olimega Inc., is participating in the exhibition for the second time. "The shepherd's purse seed oil brought last year was just a sample, but it has been put on the market this year. Without the CIIE, it would not have been so fast."

Jia Linjuan said that feedback from dealers and consumers collected at the exhibition will be used to optimize pricing and improve products. The company also plans to copy the mature operating experience of Runtong in China to market expansion in other countries.

"Take root"——

Embed in the industrial chain to stabilize long-term business

At every CIIE, the technical equipment exhibition area is a place for industry chain partners to connect. China's complete and mature industrial supporting facilities allow overseas innovation to no longer stay on the exhibition stand, but can also take root and grow iteratively.

Wang Jianlei, general manager of the Grid Technology Group of Siemens Energy Co., Ltd. and head of the China Market and Customer Department, introduced that Siemens Energy launched the 145-kilovolt zero-carbon clean air insulated switchgear 8VN1Pro for the first time in China at this CIIE. Parts and raw materials can basically be purchased locally, and the entire process of production, logistics, and after-sales can be localized.

"China's upstream and downstream suppliers have a high level of automation, sufficient production capacity, and stable quality." Wang Jianlei said that in the future, the company will fully rely on China's advantages in manufacturing, supply chain, engineering implementation, and collaborative innovation, and work with partners to support China's and even the world's energy transformation.

Data shows that the first eight CIIEs have exhibited more than 3,400 new products. One by one, the exhibits walked off the booth, onto the shelves, and integrated into daily life; behind each booth, exhibiting companies have also transformed from short-term merchants attending the conference to deep cultivators who continue to increase investment.

Nine years into the CIIE, the door has continued to open, gathering global cutting-edge innovations while meeting domestic market demand with huge potential. The launch of new products again and again is far more than just a brief appearance at the booth. It also promotes the continuous release of vitality in the launch economy and accumulates a steady stream of momentum for cultivating new productivity.