
受中國市場削價競爭及美國關稅壓力影響,奧迪調降全年獲利率預估至3%至5%
德國福斯汽車旗下品牌奧迪因中國市場競爭激烈及美國關稅壓力,二度下修全年獲利展望至3%至5%。今年前三季獲利銳減41%,加劇了福斯集團整體的營運壓力與裁員重組挑戰。
AI-generated summary
奧迪與保時捷曾是福斯集團獲利的主要支柱。福斯集團目前正推動全球裁員計畫以應對市場變局。
(中央社法蘭克福30日綜合外電報導)德國汽車集團福斯(Volkswagen)旗下高級車品牌奧迪(Audi)受到中國市場激烈削價競爭及美國關稅壓力夾擊,今天第2度下修全年獲利展望,令福斯的營運重振面臨更大挑戰。
法新社報導,奧迪先前已將今年獲利率預估由年初的6%至8%下修至5%至7%,如今再調降至3%至5%,遠低其在2010年代的水準。
奧迪今天並公布,今年1至9月獲利較去年同期銳減41%至12億2000萬歐元(約新台幣444億元)。財務長瑞特斯柏格(Juergen Rittersberger)表示:「第3季的市場和競爭環境已變得艱難許多。」
奧迪和同集團的德國豪華跑車製造商保時捷(Porsche)過往一向是擁有10品牌的福斯汽車可靠的豐厚利潤來源。福斯為了重整,已計劃在2030年底前讓集團在全球裁員12萬人;如今奧迪困境令福斯承受更大壓力。
德國車廠鑒於在中國市場大受打擊,已轉為更加重視美國市場。但奧迪不像對手BMW和賓士(Mercedes-Benz)在美國有工廠,因此較易受川普(Donald Trump)關稅政策衝擊。

A vehicle sliding accident occurred in the parking lot behind the Jinhu Town Office in Kinmen. A large truck slid forward due to suspected mechanical failure, squeezing the car in front and almost completely destroying it. Since the incident occurred off-road, the police were unable to issue fines in accordance with traffic regulations. Fortunately, no one was injured or injured at the scene.

The 26th Wuhan International Automobile Exhibition and the 12th China (Wuhan) International Intelligent Network New Energy Vehicle Development and Cooperation Summit kicked off in Wuhan on the 30th. With the theme of "Intelligent Connected New World, Driving Fun and New Life", this exhibition has a total exhibition area of 180,000 square meters, attracting more than 140 participating brands and more than 1,500 exhibition cars.

The 2026 HHTD Hon Hai Technology Day opened on the 30th. The new ASX VR-e pure electric cross-border travel launched by Honghua Advanced and Mitsubishi appeared to help. This car is the Foxtron Bria twin car and is expected to be launched in New Zealand and Australia by the end of the year. It will provide four grades and single and dual motor power options.

Chinese automakers BYD and Geely Auto reported significant third-quarter profit growth, fueled by strong international sales in Europe and Southeast Asia as they compete with established global brands.

The Beijing Municipal Bureau of Commerce announced that the deadline for applying for car trade-in subsidies in 2026 will be extended from November 30, 2026 to January 10, 2027. Relevant certification materials must be obtained within 2026. Those who fail to submit or make corrections after the deadline will not be subsidized.

Audi announced plans to invest US$4 billion to build a factory in Georgia, USA. The annual output will reach 200,000 SUVs and is expected to create 4,500 jobs. The move comes at a time when the German auto industry is under pressure. The announcement by Audi CEO and Trump on the same stage triggered strong criticism in Germany for exacerbating local unemployment and political stance.