(The 9th China International Import Expo) joined hands with global partners to “sign orders” with multiple exhibitors to build a dense industrial cooperation network
Exhibitors at the 9th China International Import Expo used open platforms to achieve two-way interaction between the introduction of overseas equipment and the export of professional services.
Quick Look
- At the 9th CIIE, exhibitors made efforts in both directions through “bringing in” and “going out”.
- China Coal Corporation purchases overseas high-end equipment to consolidate the industrial chain, while BDO and Cushman & Wakefield provide professional services to help local industries upgrade and corporate globalization.
AI-generated summary
Why It Matters
The 9th China International Import Expo was held in Shanghai, providing a platform for domestic and foreign enterprises to display and cooperate.
China News Service, Shanghai, November 8 (Reporter Xu Jing) At the 9th China International Import Expo being held in Shanghai, many exhibitors are making use of the open platform of the CIIE to make efforts in both directions: on the one hand, they introduce overseas equipment and materials to consolidate the foundation of the industrial chain; on the other hand, they export professional services such as audit valuation, cross-border compliance, real estate supporting facilities, etc., to help local industries upgrade, enterprises to sail overseas, and to explore win-win cooperation opportunities between "bringing in" and "going out".
On the energy track, procurement cooperation is a pragmatic manifestation of “bringing in”. At this CIIE, China Coal Science and Industry Group signed contracts with eight overseas suppliers, and the procurement content included high-end equipment, industrial parts, and metal materials. As a "full-time student" of the CIIE, China Coal has participated in the exhibition for nine consecutive sessions. The materials purchased this time will be used for the intelligent construction of coal mines and iterative upgrades of high-end equipment to help improve coal production efficiency and ensure stable energy supply.
China Coal Science and Industry Group signed contracts with eight foreign suppliers at the 9th China International Import Expo to promote the in-depth connection between global high-quality resources and the needs of the coal technology industry. Photo courtesy of China Coal Science and Technology Group Co., Ltd.
China Coal said it will continue to make good use of the CIIE as a cooperation link, maintain pragmatic collaboration with overseas suppliers, stabilize the resilience of the energy industry chain and supply chain through open cooperation, and promote high-quality development of the coal industry.
During this CIIE, Lixin Accounting Firm signed three strategic cooperation agreements in one go, taking into account the deep development of local services and cross-border business support. Lixin has reached a cooperation with Bright Food Group. The two parties will deepen cooperation in aspects such as auditing and internal control, tax compliance, risk management, and international operations to help Shanghai state-owned enterprises continue to improve their governance capabilities. At the same time, Lixin has joined hands with the Certified Valuers Association (CVAA) to jointly conduct valuation research and industry talent training. Relying on the BDO international accounting network, it promotes international exchanges in the field of valuation and explores the application of artificial intelligence in valuation business. The cooperation between Lixin and D&B focuses on the practical problems of enterprises going overseas and builds an integrated service system for data export assessment, cross-border data governance, and overseas commercial risk control to protect enterprises' compliance when going overseas. The three signings were signed simultaneously to meet the two major needs of domestic industrial upgrading and corporate globalization with professional services.
Also targeting the overseas market, Cushman & Wakefield and Fung Group upgraded their strategic cooperation at the CIIE booth to explore a new model of "supply chain + real estate" collaborative service. The cooperation between the two parties began with the Lifeng Plaza project in Minhang, Shanghai. Over the years, Cushman & Wakefield has provided investment, property, and asset management services for this project. After the project completes hardware transformation in 2024, the vitality of asset operations will continue to be released.
Cushman & Wakefield and Fung Group signed a contract at the 9th China International Import Expo, and the supply chain joined hands with real estate to empower industries to go overseas. Photo courtesy of Cushman & Wakefield
This contract is no longer limited to a single project service. It integrates the Fung Group's century-old consumer goods supply chain advantages and superimposes Cushman & Wakefield's cross-border real estate service network covering more than 60 countries around the world. To meet the needs of domestic consumer brands going overseas, it provides supporting services such as overseas factories, stores, warehouse location selection, business district research and judgment, lease negotiations, and territorial compliance consulting. It makes up for the shortcomings of the brand's overseas layout and localized operations, and opens up the "last mile" of the consumer industry chain's overseas expansion.
Feng Yujin, President of Fung Group China, said that now domestic consumer brands cannot go overseas without the support of global resource integration and localized operation capabilities. Zhao Jinquan, CEO of Cushman & Wakefield Greater China, also said that the CIIE is an important platform to connect global trade and help brands go overseas. The combination of supply chain resources and overseas real estate services can help overseas brands gain a foothold in the global market.
Open Questions
- What is the specific financial amount of the contracted project?
- How many companies will successfully go global through this model in the future?



