“Guyuan Excellent Products” appeared at the 23rd Agricultural Fair, special agricultural products to expand the Yangtze River Delta market

China News Service, Guyuan, November 14 (Reporter Li Peishan) The reporter learned from Guyuan City, Ningxia on the 14th that Guyuan City organized a delegation to Hangzhou to participate in the 23rd China International Agricultural Products Fair. Relying on the national agricultural exhibition platform, they will focus on promoting local specialty agricultural products, proactively connect with the Yangtze River Delta consumer market, continue to amplify the "Guyuan Premium" brand effect, and promote local high-quality agricultural products to go out of Ningxia and sell well across the country.

The scene at Guyuan exhibition area. Photo by Lu Shuying

The Guyuan Exhibition Hall has the theme of "Guyuan Excellent Products - From Summer at 18℃". The exhibition hall covers an area of 100 square meters. A total of 43 local companies have been organized to participate in the exhibition. It has four display sections of Liupanshan beef, potatoes, specialty agricultural products, and food appreciation. Through immersive experience and on-site tasting, the excellent quality and regional characteristics of Guyuan's specialty agricultural products are fully demonstrated.

Hangzhou citizens taste Guyuan specialties. Photo by Yan Beibei

This exhibition innovatively integrates agricultural and cultural characteristics. In addition to the participation of agricultural-related enterprises, five cultural and creative enterprises from Guyuan appeared simultaneously, focusing on displaying intangible cultural heritage handicrafts and local characteristic cultural and creative products. Through the "agricultural products + culture" integrated display mode, it further enriches the connotation of the "Guyuan Excellent Products" brand and presents the new achievements of the integrated development of Guyuan's local culture and characteristic agriculture.

In recent years, Guyuan has continued to rely on various large-scale exhibitions to build a bridge between production and sales, continue to improve the agricultural product brand building system, and promote the transformation and upgrading of the local agricultural industry from "producing" to "selling well". The results of industrial empowerment continue to be highlighted. In the first three quarters of this year, the growth rate of Guyuan City’s main agricultural and rural economic indicators ranked first among the five cities in Ningxia, and the high-quality agricultural development trend is steady and positive.

With the help of the platform of this Agricultural Fair, Guyuan fully demonstrated the achievements of characteristic agricultural development, actively connected with high-quality market resources, and learned from the development experience of advanced industries. In the next step, the local area will continue to deepen cross-regional production and sales docking, rely on the collaborative advantages of the east and west to expand sales channels, continue to strengthen the "Guyuan Premium" regional public brand, and help improve the quality and efficiency of rural industries.