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BackConvenience store sales near the Seoul International Fireworks Festival soar... Lunch boxes increased 579 times and instant meals increased 192 times
Convenience store sales near the Seoul International Fireworks Festival soar... Lunch boxes increased 579 times and instant meals increased 192 times
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연합뉴스32 minutes agoBusiness2 min readSouth KoreaView original

Convenience store sales near the Seoul International Fireworks Festival soar... Lunch boxes increased 579 times and instant meals increased 192 times

Quick Look

  • On the 5th, when the Seoul International Fireworks Festival was held, sales at about 30 CU convenience stores near Yeouido, Yongsan, and Banpo increased up to 16 times compared to the previous week, with lunch boxes soaring 579.3 times and instant meals surging 192 times.
  • Sales on the eve of the day also increased more than sixfold, and other convenience store brands such as 7-Eleven and E-Mart 24 also showed similar sales increases.

AI-generated summary

Why It Matters

The Seoul International Fireworks Festival is a large-scale event held at Hangang Park every fall, and this year it focused on attracting visitors by introducing a new eve festival.

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(Seoul = Yonhap News) Reporter Han Joo-hong and Su-yeon Jeong = On the 5th, when the Seoul International Fireworks Festival was held, convenience stores near the festival site enjoyed a special treat.

As a result of BGF Retail's analysis of the previous day's sales at 30 CU convenience stores near Yeouido, Yongsan, and Banpo on the 6th, some stores had sales up to 16 times higher than the previous week.

At stores near Yeouido Hangang Park and Ichon Hangang Park, where crowds flocked to watch the fireworks festival, the number of customers at one point increased 120 times compared to the previous week.

According to a survey of sales at about 30 stores in Yeouido, Yongsan, and Banpo, food sales increased rapidly, including lunch boxes 579.3 times, hot bars 55.9 times, kimbap 52.1 times, ramen 42.6 times, sandwiches 37.8 times, and triangle gimbap 25.3 times.

Sales of cup ice increased 110.2 times, bottled water 71.1 times, beer 36.8 times, and carbonated drinks increased 42.6 times.

Unlike last year, this year's Seoul International Fireworks Festival was held on the eve of the festival.

On the eve of the festival, sales at related stores increased up to six times compared to a week ago. The items that showed the greatest growth were beer (32 times), lunch boxes (26 times), and hygiene products (19 times).

The GS25 store near the event site where the fireworks festival crowds were concentrated generated sales equivalent to a normal week's worth in just the day before.

As a result of analyzing the previous day's sales of GS25, a convenience store operated by GS Retail, at seven stores located in the area affected by the fireworks festival, including Yeouido and Ichon-dong, sales were found to be up to 6.7 times higher than a week ago. Daily sales are close to a week's worth of sales.

All seven stores recorded their highest one-day sales of the year.

Sales of instant convenience foods (goat pizza, fried chicken, etc.) increased 192 times, roasted sweet potatoes 45 times, and ionic beverages 38 times.

As of the 4th, when the eve festival was held, sales at seven stores in Yeouido and Ichon-dong also increased.

Auxiliary batteries sold 198.8%, coffee and tea drinks 193.3%, dry snacks 178%, and beer 91.9%.

Sales at about 20 7-Eleven stores near Hangang Park in Yeouido also showed an upward trend.

Sales at some 7-Eleven stores jumped 15 times compared to the previous week.

Sales of mats, knee blankets, etc. increased 52 times compared to the previous week's Children's Day, and sales of ready-to-eat foods (roasted sweet potatoes, chicken, etc.) that can be enjoyed while watching fireworks increased 26 times.

Sales of mosquito and other insect repellent also increased about 17 times.

Sales at E-Mart 24 stores near Yeouido also increased about 10 times compared to the same day last week.

Beer sales increased approximately 35 times during the same period, recording the highest growth rate. Next, bottled water increased 24 times, ice increased 23 times, and carbonated drinks and pouched drinks each increased 20 times.

Among food items, snack sales increased 18 times, ramen increased 17 times, hamburgers, Frankfurt and Hot Bars increased 13 times, and ice cream increased 10 times.

What to Watch

AI outlook — possibilities, not facts

  • The pattern of increased convenience store sales is expected to repeat during similar large-scale events in the future.

    Likely · Within months

Open Questions

  • To what extent will this increase in sales contribute to the convenience store’s annual performance?
  • Will the introduction of the eve festival bring permanent changes to the way festivals are run in the future?
  • How did sales change in other distribution channels (supermarkets, traditional markets) appear?

Related Topics

This article was originally published by 연합뉴스.

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