Taiwan Chain Franchise Promotion Association held World Night, Xiao Meiqin and Jiang Wanan attended to support

The Taiwan Franchise Promotion Association held the "World Franchise Night 2026" in Nangang tonight, coinciding with the World and Asia-Pacific Franchise Annual Conference being held in Taiwan. There were 200 tables on site, bringing together about 2,000 industry representatives from 26 countries, international buyers and domestic chain brands, listed companies and industrial supply chains. Vice President Hsiao Meiqin and Taipei Mayor Chiang Wanan and other distinguished guests attended the event one after another. Chiang Wanan delivered a speech saying that Taipei continues to promote international exchanges, AI and urban development, hoping to attract more international talents and companies.

Wu Yongqiang, chairman of the Taiwan Franchise Promotion Association, said that the association’s development over the past 30 years is the cumulative result of generations of industry partners. He is grateful to the central, local and industrial partners for their support in international exchanges, industrial upgrading, talent cultivation and overseas expansion. He pointed out that AI, digital technology, sustainability and consumption patterns are rapidly changing the industry, but "people" are still the core of chain franchises, and "cooperation" is an important force for Taiwanese brands to go global.

Wu Yongqiang announced that the association has the goal of "thousands of brands, ten thousand talents" and hopes to cultivate talents with an international perspective and help more Taiwanese brands expand overseas markets. The association currently has more than 800 member companies, covering 110 industries, and has promoted nearly 200 Taiwanese brands to enter 46 countries around the world.

Jiang Wanan was invited to issue the "Excellent Headquarters Certification" to recognize franchise headquarters with sound systems and sustainable operating capabilities. In his speech, he said that World Night provides opportunities for domestic and foreign industry exchanges and allows more international friends to see Taipei. Taipei continues to promote international exchanges and urban construction, and talks about large-scale exhibitions, international competitions and AI industry development, hoping to attract more domestic and foreign talents and companies to make Taipei an important city for international exchanges and industrial development.

On the important occasion of the association's 30th anniversary, Vice President Hsiao Meiqin also personally praised the directors, supervisors and industry representatives who have long been involved in the development of the association and industry, paying tribute to the behind-the-scenes forces that have promoted the growth of Taiwan's chain franchise industry generation after generation. Tan Mi-shun, deputy director of the Commercial Development Administration of the Ministry of Economic Affairs, praised the "capital market benchmark enterprise", showing the development process of Taiwan's chain brands starting from small and medium-sized enterprises, gradually growing through institutionalized operations, and moving towards the capital market.