
从“卖产品”到“卖文化”,永康乡村振兴实践如何凝聚文明认同
浙江永康通过盘活后吴村、胡库下村、园周村等古村落的历史文化资源,将老宅、古祠堂与非遗文化融入现代乡村振兴,推动文旅融合与产业升级,实现从“工业强市”向“文明之城”的转型。
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浙江永康在保持“五金之都”工业优势的同时,积极推进乡村振兴,探索古村落保护与文化活化路径。
中新网金华10月3日电(林波)浙江永康有很多张名片,“五金之都”是最亮的那张。但如果你走进它的乡村,会发现另一种更安静,也更久远的力量——祠堂里的匾额、老宅上的雕花、非遗代表性传承人的唱腔,正一点点被重新看见。
从“卖产品”到“卖文化”,从“工业强市”到“文明之城”,永康的乡村振兴实践,正在回答一个更具普遍性的命题:文化传承如何凝聚文明认同,又如何与乡村振兴深度融合?
近日,浙江永康后吴村首家咖啡馆一景。 林波 摄
古村新生:老宅院里“长”出新日常
后吴村,始建于南宋嘉定年间,至今已有800余年历史。村内保存着明代、清代、民国期间的祠堂、厅堂、古民宅百余栋。
“我们因地制宜,一屋一特色。”后吴村党支部书记吴益春站在桂花居前介绍。这座苏式门第的老宅,如今引入了书画爱好者,成了“桂花居书画社”。退休人员常来此创作,老房子有了新用途。
不远处,存诚堂里那棵数百年树龄的铁树,依然苍劲。该村讲解员吴苏杏说:“它再长也不会超过主人的屋檐,村里人都把它当作宝贝。”
今年9月4日,后吴村小村故事咖啡馆正式开业。主理人王珍珍指着古铁树说:“我开这个咖啡厅之后,很多年轻人会来这里坐一坐,喝杯咖啡,看看古树,聊聊天。”
咖啡馆由她亲手设计,“村里说要开发,我就想,能不能让年轻人回到村子后,有个地方待着,不用总窝在房间里玩手机”。
从后吴村到雅吕村,活化路径各有不同,却指向同一个方向:让古村“活”在当下。
雅吕村以“九狮图”非遗为魂,打造“雅吕·星期六”品牌,让古村在每周六的锣鼓声中苏醒。非遗代表性传承人与村干部合力,将活态传承融入日常。
“古村不古,关键在于人。”该村党支部书记、村委会主任吕革新如是说。
该村还坐拥“浙江省级乡村博物馆”——雅吕剪纸博物馆,馆内珍藏着3000余幅明清、民国时期的戏曲故事剪纸,内容丰富多样。馆内还设有展示区、培训区、体验区等功能区,吸引大量游客纷至沓来,也让剪纸馆成为备受师生青睐的研学基地。
近日,“90后”剪纸手艺人在浙江永康胡库下村展示剪纸技艺。 王刚 摄
祠堂新声:老祠堂里“讲”出新故事
胡库下村,北宋名臣胡则的故里。村内至今保存14座古祠堂,建有胡公陵园、胡则史迹馆、廉政教育基地等。近年来,村里已修缮古建筑18幢。
该村党支部书记胡激扬牵头推进“五金基因+胡公文化”的古村活化路径,将古祠堂改造为道德讲堂。
“胡公精神的核心是为民、务实、清廉。”胡激扬说,14座祠堂,不再是尘封的祭祖场所,而是基层治理的文化支点。廉政教育基地里,党员干部重温胡则“为官一任,造福一方”的训诫;道德讲堂上,村规民约与先祖家训相互印证。
古祠堂不仅“讲”家风,也“住”进了年轻人。“90后”剪纸手艺人金深豪被胡公文化吸引,入驻老祠堂,开起剪纸工坊。
老屋有了新主人,剪刀声替代了往日的沉寂。游客来此,既能听胡公故事,也能带走一幅剪纸。
前黄村则以“红色研学”“状元陈亮”为双翼,打造“村马”品牌。走进村里,陈亮塑像立于村口,研学团队络绎不绝。
该村党支部书记李定是介绍,思想家、文学家陈亮的“义利并举”思想,与永康五金文化中的务实精神一脉相承。“陈亮讲‘义利双行’,我们永康人做五金,也是既讲道义,也讲效益。”
红色研学与古村文化叠加,让前黄村在文旅融合中找到了自己的辨识度。村道上,跑者与游客擦肩而过,“村马”品牌正把流量变成留量。
从胡库下村到前黄村,古祠堂、古村落不再是静态的展品,而是“讲”出新风尚、“跑”出新活力的文化现场。千年文脉,正转化为治理效能与发展动能。
近日,浙江永康园周村山顶俯瞰场景。 林波 摄
新旧共生:老文脉里“聚”出新合力
园周村的发展轨迹,为“新旧共生”提供了另一种注脚。2006年,村里盘活老村存量土地获得5100万元资金。当时九成以上干部群众想分钱,该村党支部书记周双政顶住压力——“这个钱肯定不能分,这是村庄发展的引擎。”
事实证明,这笔钱撬动了农房改造、文旅开发,如今村集体资产达15亿元,人均收入超6万元。
与此同时,园周村还深入挖掘轩辕黄帝文化、先农文化、玉石文化,打造小长城、映湖生态景观公园、轩辕洞府等10多个文旅融合景点。2024年,园周村入选浙江艺术乡建特色村。
文化认同,正成为产业升级的内生动力。
大陈村的实践同样印证了这一点。该村党支部书记陈建伟说,大陈村从美丽乡村转型美丽经济,1000多亩特色农作物从“卖不出去”到“在家就能销售”。毛芋月饼、毛芋奶茶、毛芋片等产品销往全国。
“乡村文明带动了我们发展,也助推了老百姓富裕。”陈建伟说,返乡回村的年轻人越来越多,民宿从7家发展到20余家,床位从120多张增至1600多张。
从后吴村的老宅新生,到胡库下村的祠堂新声,再到园周村、大陈村的文旅融合,永康的乡村振兴实践揭示了一个共同逻辑:文化不是发展的点缀,而是发展的内核。当历史“开口说话”,文明认同便有了根基,乡村振兴便有了灵魂。
千年丽州,文脉绵长。永康正以“盘活”乡村历史文化为抓手,将自然资源与传统文化转化为源源不断的生产力。从“五金之都”到“文明之城”,这场转型的本质,是让文化成为共同富裕的底色,让文明成为乡村振兴的引擎。

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