No need to wait to join the alliance! Starlux Airlines directly brought Etihad into the circle of friends

Starlux Airlines joins hands with Etihad to launch two-way mileage redemption, injecting long-distance passenger transportation and member economic momentum.

In order to strengthen the global aviation network layout and expand the synergy of the "membership economy", Starlight Airlines (2646) announced today that it has entered into a strategic partnership with Etihad Airways, the national airline of the United Arab Emirates (UAE). Airways) deepens its strategic alliance. StarLux Airlines pointed out that it will officially launch a two-way mileage accumulation and redemption mechanism from now on. This is not only a further deepening of cooperation between the two parties after code sharing, but the market is expected to effectively help StarLux Airlines attract high-end transfer passengers, increase the loyalty of high-mileage passenger groups, and further enhance the overall operational efficiency of transoceanic and long-haul routes.

Zhai Jianhua, CEO of StarLux Airlines, said that deepening cooperation with international first-tier airline partners is an important key for StarLux to promote the globalization of the airline network and enhance operational value. Taking advantage of Etihad Airways’ hub in Abu Dhabi, Starlux passengers can seamlessly connect to more than 120 destinations around the world. This cooperation not only significantly increases the liquidity and use value of COSMILE members' assets, but also demonstrates Xingyu's execution capabilities in leveraging global aviation networks through strategic alliances.

Zhai Jianhua pointed out that with the strong recovery of passenger traffic in the international aviation market, airlines generally increase customer lifetime value (LTV) by deepening alliances and optimizing frequent flyer programs (FFP). This time, Starlux Airways has extended its cooperation from code sharing to the mileage ecosystem. Starlux "COSMILE" members and Etihad Airways "Etihad Guest" members can enjoy two-way mileage accumulation, ticket redemption and back-up services on flights operated by both parties from now on. The redemption class also covers first class, business class and economy class, greatly activating the flexibility of mileage application for passengers of both parties.

Mark Potter, Managing Director of Etihad Guest, Etihad Airways, pointed out that every step of the cooperation between the two parties focuses on improving the value of passengers’ mobility between the two major airline networks. The launch of the two-way mileage mechanism has implemented the seamless connection of the rights and interests of high-value frequent travelers, which will help further lock in high-frequency cross-continental passengers and drive the passenger volume and profitability of both parties on their respective main routes.

According to legal analysis, StarLux Airlines has recently been actively expanding international routes and replenishing its fleet. Its current membership management strategy is clearly focused on "mileage capitalization" and "ecosystem alliance". StarStar has recently launched an online mileage purchase service to activate cash flow. This time it has formed an alliance with Etihad, a high-end airline in the Middle East. On the one hand, it solves the network coverage limitations in the initial stage of route expansion. On the other hand, it uses Etihad's Middle East hub advantage to attract more high-yield business passengers and long-haul passengers connecting Europe and Africa, adding growth momentum to the company's future passenger unit revenue (Yield) and long-term revenue performance.