6 overseas Chinese leaders were appointed as Guangzhou city brand communication ambassadors

China News Service, Guangzhou, November 9th (Reporter Cai Minjie) The first event of the 10th (Guangzhou) Chinese Culture and Art Festival - Overseas Chinese "Three Yin" Boai Tea Bureau opened at the Sun Yat-sen Memorial Hall on the 9th. Six overseas Chinese leaders were appointed as Guangzhou city brand communication ambassadors.

This event inherits Dr. Sun Yat-sen's broad sentiments of "the world is for the common good" and brings together nearly 200 overseas Chinese leaders from 63 countries and regions and 138 overseas Chinese groups to share friendship and discuss development over tea, guiding the overseas Chinese to play a connecting role and contribute to the high-quality development of the Greater Bay Area.

Guangzhou is the largest overseas Chinese hometown city and a hub overseas Chinese capital in the country, with more than 4 million overseas Chinese. In recent years, the Guangzhou Overseas Chinese Federation has innovatively established 52 "Guangzhou Tea Houses" in 37 countries and regions, using tea as a medium and attracting overseas Chinese, giving full play to the unique role of overseas Chinese in attracting talents, economic and trade exchanges, cultural dissemination, and people-to-people diplomacy. This time, the Boai Tea Bureau is located in the Sun Yat-Sen Memorial Hall in Guangzhou, the first "Guangzhou Tea House" in the Mainland. It inherits the spirit of "fraternity" and builds a communication platform in the warm form of chatting over tea.

The tea table is the exhibition stand, and the overseas Chinese leaders are the bridge. Representatives from more than 50 "Guangzhou Tea Houses" exchanged heated discussions around the five core dimensions of Qiaoqian talents, Qiaoqian commerce, Qiaoqian investment, Qiaoqian science and technology, and Qiaoqian culture, and reached multiple cooperation intentions with local brands.

Yu Fei, the manager of Guangzhou Tea House in Chicago, USA, said that this time Boai Tea Bureau takes "the world drinks a cup of tea" as its core concept to create a small-scale "Canton Fair" exclusive to the overseas Chinese community, and also provides a model for the activities of "Guangzhou Tea House" in various places. She will continue to rely on the bridge advantage of overseas Chinese to help Guangdong's high-quality brands go global.

Cai Jiayi, honorary president of the Australian Western Australia Guangdong Association and General Chamber of Commerce, said with emotion: "The Boai Tea Bureau is warm and efficient. Overseas Chinese and Cantonese goods brands sit around and communicate, completing the docking during homely chats. The small tea Bureau builds a two-way bridge for Chinese and foreign cultural exchanges and mutual learning, and accurate economic and trade docking."

The Tea Bureau simultaneously held an appointment ceremony for the first batch of overseas Guangzhou city brand communication ambassadors on site. The Guangzhou City Brand Promotion Association issued letters of appointment to six representatives of overseas Chinese associations, including Wu Jinqing, chairman of the Malaysian Qingyao Group, and Jiang Zhongnan, chairman of the 21st Congress of the European Federation of Overseas Chinese Associations.

As the first batch of overseas Guangzhou city brand communication ambassadors, they will rely on the overseas Chinese community's network that has been cultivated for many years, link up with the "Guangzhou Tea House" platform in various places, serve as overseas promoters, economic and trade liaisons, and cultural ferrymen for the Guangzhou city brand, and continue to speak to the outside world. Tell the story of Guangzhou, spread the voice of Guangzhou, promote Guangzhou's high-quality enterprises and characteristic brands, build a normal supply and demand connection channel, help more Guangzhou goods cross mountains and seas, go global, and gather lasting overseas Chinese power for the international communication of Guangzhou city and foreign economic and trade exchanges.