Anhui Hanshan County holds Yangtze River Delta car rally to innovate sports, culture and tourism integration model to activate county economy

As "Ben County Tourism" gradually becomes popular, "Wanmei Treasure Town" Hanshan County in Anhui Province relies on the landscape ecology and millennium cultural heritage to innovate the "sports + cultural tourism + market" integration model, seize the opportunities for the integrated development of cultural tourism in the Yangtze River Delta, use events to gather popularity, stimulate consumption, promote development, revitalize the entire region's landscape and cultural resources, and make the event economy a powerful new engine to activate county cultural tourism consumption and promote the high-quality development of cultural, sports and tourism.

Recently, the 2026 Yangtze River Delta Automobile (RV) Competition and the 13th Yangtze River Delta Sports and Leisure Experience Season, jointly sponsored by the sports bureaus of Shanghai, Jiangsu, Zhejiang and Anhui, kicked off in Hanshan County, Anhui Province. The event connects Lingjiatan ruins, Yuncao Ancient Town and other special cultural tourism spots to create a high-quality route integrating ecological sightseeing, cultural origin tracing, leisure sports and rural experience. A large number of cyclists and sports enthusiasts from the Yangtze River Delta region gather here to ride along the route and enjoy the scenery.

The event has rich cultural and sports formats and diverse scenes. During the day, civilized exploration, hiking on ancient trails, and cultural and creative markets are carried out in an orderly manner; at night, intangible cultural heritage and folk customs are performed wonderfully. With the characteristic consumption scene of "daytime study experience and nighttime intangible cultural heritage performance", Hanshan's local cultural charm is fully demonstrated, making professional sports events close to people's livelihood and benefiting the public.