It turns out that the ‘Hanjeongseon’ store in Shanghai, China… “The situation of counterfeit products is serious”

There is controversy as it is known that a 'fake store' that completely imitates the glutinous rice cake brand 'Han Jeongseon', which is popular among foreigners visiting Korea these days, is operating in China.

Seo Gyeong-deok, a professor at Sungshin Women's University, said on his social networking service (SNS) on the 12th, "After checking reports from netizens, it turned out that a store unrelated to the headquarters was operating in Shanghai, China."

'Han Jeong-seon', a modern interpretation of glutinous rice cakes by incorporating fresh fruit, started on Seongsu-dong Cafe Street and became a hot place where people wait in line to buy it through word of mouth through social media.

Professor Seo pointed out, “It is no exaggeration to say that they copied everything from the company name to the interior, product packaging, and display method,” adding, “It is a typical trick to attract consumers by putting a Korean brand with a higher status in the global market at the forefront.”

He emphasized, "As the company's own response has its limits, there is a need to strengthen cooperation in protecting intellectual property rights at the government level and establish a cooperation system with local law enforcement agencies."

Recently, blatant copying targeting K brands has been on the rise in China, with an 'Only Young' store modeled after Olive Young appearing in Changsha, Hunan Province, China, early this year.

Suspicions of plagiarism arose online about the 'New York Bagels Museum', a bakery located in the center of Shanghai, as being similar to the famous Korean company 'London Bagel Museum'.