紫鹊界梯田探索农文旅融合新路,数字化与公益认养赋能乡村振兴
湖南娄底新化县紫鹊界梯田依托2000多年历史,通过推出公益认养、发展文旅微业态及元宇宙VR体验等举措,推动农文旅深度融合,激活乡村经济,带动村民增收与返乡创业。
AI-generated summary
紫鹊界梯田位于新化县水车镇,有2000多年历史,是全球重要农业文化遗产与世界灌溉工程遗产。
中新社湖南娄底9月12日电 题:湖南新化千年梯田“上新”激活乡村经济
作者 张雪盈
“等到10月丰收,我就能吃上家乡的米了。”离乡打拼20余年的陈红梅,去年通过一款小程序在老家湖南娄底新化县紫鹊界梯田认养了两亩田,她计划待稻谷成熟,带着家人朋友回到家乡,亲眼看看属于自己的稻田。
紫鹊界梯田位于新化县水车镇,在秦汉时就已初步成型,至今有2000多年历史,500余级梯田从山脚层叠至山顶,规模达8万余亩。
这片梯田“无塘无坝”,凭借独特的气候、植被与地质构成“隐形水库”,常年未断的山泉水沿田埂逐级漫流,灌溉到每一块田垅,是全球重要农业文化遗产、世界灌溉工程遗产。
新化县以“原态保护、活态利用、业态融合”为主线,推动梯田保护与特色产业、文化旅游、研学教育、非遗传承深度融合,探索出一条农文旅融合新路。
2016年,在外务工的奉玉辉返乡创办农业合作社,成为当地转型探索的开始。他瞄准高端米市场,引种当地历史悠久的紫鹊界贡米,带动每位入社村民年均增收2万余元(人民币,下同)。
2025年,新化县推出“梯田守护者”公益认养计划,认养人通过手机小程序付费认养梯田,由合作社与农户代为耕种。认养期间不仅能线上追溯稻米生长全过程、收获专属贡米,还可免费前往景区体验插秧、收割等农耕乐趣。
截至目前,两季认养已有2650名网友参与,认领梯田面积达486亩。所有认养资金全部用于梯田修缮、古灌溉系统的保护、农民种植补贴和遗产保护推广。
近年来,紫鹊界跳出传统观光模式,将梯田保护与文化旅游、研学教育、非遗传承多维融合。梯田边的咖啡馆里飘出醇香,夜晚的灯光秀点亮水田,滑雪公园、亲子采摘园等微业态持续落地。
当地正打造紫鹊界梯田元宇宙VR体验项目。据新化县旅游投资开发有限公司总经理袁志伟介绍,该项目通过数字建模,完整复原千年自流灌溉体系与先民垦田造田的场景,让游客沉浸式感受古人治水智慧,预计今年10月对外开放。
随着紫鹊界梯田文旅热度持续升温,景区年均接待游客稳定在80万人次左右,文旅综合年收入约3亿元。“农文旅融合最大的价值,不是单一的门票收入,而是把红利留在乡土、留给村民。”水车镇镇长李书生说,不少外出务工的村民回乡创业,全镇已带动周边近3000人就业。
AI outlook — possibilities, not facts
紫鹊界梯田元宇宙VR体验项目预计今年10月对外开放。
Likely · Within months
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