China News Service, Beijing, October 16 (Reporter Lu Shaowei) The reporter learned from the Beijing Municipal Commerce Bureau on the 16th that in the first three quarters of this year, Beijing opened 766 new physical first stores and held 893 launches, first shows, first exhibitions, and premiere events.
In the first three quarters, while maintaining a high and stable scale, Beijing's first-run economy has achieved a "new" improvement in the supply structure, and overall presented new characteristics of "new scenarios empowered by technology, national trends lighting up the central axis, and high-quality business formats extending to micro-resorts in the suburbs of Beijing." The first store economy is deeply integrated with new consumption tracks such as the emotional economy, outdoor economy, and host economy, effectively transforming the first store advantage into consumption increase, and injecting strong momentum into the cultivation and construction of international consumption center cities.
In the first three quarters, Beijing's first catering stores accounted for nearly 60%, showing obvious characteristics of "pleasant personalization" and "extensive expansion". Healthy light meals and differentiated tea drinks accurately meet the consumption needs of young people. In July, HEYTEA Beijing Qinghe Wanxianghui Cerato Laboratory+ store opened, bringing along with classic tea drinks the first new product of the Cerato Laboratory series. This is also the first Cerato Lab + store opened by Heytea in Beijing. The opening of the store immediately triggered an upsurge of consumers queuing up to experience it, and it quickly became a hot consumer topic that attracted much attention.
In September, LUNABERRi Greek yogurt bowl, OTHERTEA and other first Beijing stores were launched in Chaoyang Joy City, and Starbucks Reserve Xingyifang's new concept store made a stunning debut.
At the same time, high-standard catering is accelerating its expansion into the micro-resort scene in the suburbs of Beijing. High-energy catering is no longer limited to core business districts, effectively filling the gap in high-end catering for micro-vacations around Beijing. The catering consumption in the suburbs of Beijing has been upgraded significantly. International specialty restaurants such as L'ARÔME (Fangfang) French Restaurant and Hofbräuhaus in Munich from Germany have been intensively established in Huairou; fusion restaurants such as Zheng Yanghe Barbeque and Tavern and Bei'an Nanshan have opened in Miyun; Laoyou Guizhou Guizhou Laoguo's first store has opened in Zhongjun World City in Mentougou.
The vertical subdivision track bursts with vitality. The "outdoor economy" continues to heat up, and outdoor sports have achieved full category coverage. In September, Macondo and Anta Sports Park innovative concept stores were launched on the market, accurately matching the sports lifestyle of the younger generation; "National Trend + Oriental Aesthetics" restructured the consumption scene. Qianmen West Xinglong Street intensively introduced local oriental life aesthetics brands such as Fuyumanpu, Sitting on the Floor, and Yumei. Using "her economy" categories such as aromatherapy and skin care, handmade fabrics, and natural care as carriers, Oriental aesthetics is integrated into daily consumption scenes to please oneself.
The service consumption format has prominent iterative features. "AI + technology" continues to drive new service consumption. In September, the Super Healthy Lifestyle AI Experience Center and the Time Gate Yuanverse AI Science, Education and Culture Museum were launched one after another, marking the acceleration of AI technology from the industrial end to the offline consumer end. With the addition of meland club Beijing's first 3D printing parent-child science and technology park and other projects, technology, culture and entertainment have become a strong track.
The city's first store layout is further expanded to a wide area on the basis of "one core and multiple poles". Chaoyang District led the way with 267 households and continued to play its role as the main economic front.
It is worth noting that the spatial layout in the third quarter showed two new highlights: First, the differentiated pattern of the "central axis + local culture" business district is becoming increasingly mature. Xinglong Street in Qianmen West uses "central axis + oriental aesthetics" to create a new business card for cultural consumption. The "central axis cultural garden" opened in July became Beijing's first university cultural and creative centralized exhibition and sales pop-up store, activating the new vitality of the ancient street with the "youth economy". The second is the deep integration of non-standard commercial space and the host economy. Songzhuang LONG Street, the first store in Tongzhou District, has gathered nearly 30 first stores. Taking the "host valley" as the core concept, it has introduced a number of original designer brands and local cultural creative brands such as Moyu Art, Rushi Liangzuo and Tuonei, creating a new model of "art community business".
In the first three quarters, the city held a total of 893 premieres, first shows, first exhibitions, and premiere events, of which 150 were held in September in a single month, a month-on-month increase of 17.2%. The vitality of the first-run economy has fully burst out. The "convention and exhibition economy" has set up a stage, the "event economy" has attracted traffic, and the "performing economy" has gathered energy, and multiple tracks have coordinated efforts.
The technology debut demonstrates hard core strength. Relying on major exhibition economic platforms such as the China Service Trade Fair and the World Robot Conference, "hard core technologies" will be launched intensively. The Dark Side of the Moon Kimi K3 large model and the Chinese Academy of Sciences' 100-kilowatt Stirling power generation prototype were exhibited for the first time in the world; Yushu, UBTECH and other companies released 311 first-time new products at the Robot Conference, and the trend of technology first-timers and digital-real integration was further highlighted.
The international debut attracted global attention. Head brands such as Dior, Rolex, and Disney made their high-profile appearances. The Chinese debut of the new Mademoiselle Dior perfume haute couture workshop and the Chinese debut of "Disney's Wonderful Centenary Exhibition" use immersive scene consumption to activate IP economic potential and continue to amplify the agglomeration effect of Beijing's international fashion resources. Fashion Week Matrix ignites fashion debut craze. The 2026 China International Fashion Week and Beijing Fashion Week kicked off in succession. Local brands such as Elise, Langzi and Xtep released new season high-end and sports trend series; overseas brands such as French Zadig & Voltaire, German Laurel and American GANT completed their first shows in China.
The premiere of cultural and sports performances aroused the city's craze. "Event economy" and "performing economy" work in both directions. The WTT China Grand Slam brings the debut of blockbuster events, effectively driving passenger flow and consumption in surrounding business districts; the Forbidden City's "Code: Tang and Song Dynasty Calligraphy and Painting Exhibition", the National Museum's "Shen Yaoyi's Long March to Beauty" There are intensive new cultural and museum exhibitions such as the Art Works Exhibition; overseas art groups such as Verdi's opera "Rigoletto" and the original musical "The Brothers Karamazov" have gathered in Beijing. The "performing economy" continues to inject international content supply into the capital's cultural consumption.
