
今年国庆假期,云南德宏州安排20多场目瑙纵歌活动,将一年一度的节庆变成常态化开展,带旺当地文旅经济。
云南德宏州将国家级非遗“目瑙纵歌”从一年一度的节庆活动转为常态化展演。借助AI音乐改编与短视频传播,线下活动吸引大批游客,大幅带旺当地文旅经济及相关产品销量。
AI-generated summary
目瑙纵歌是景颇族最为隆重的传统节日,于2006年被列入中国国家级非物质文化遗产名录。
中新社云南德宏10月2日电 题:“目瑙纵歌”常态展演 非遗创新带旺文旅经济
中新社记者 缪超
随着旋律庄重雄浑、节奏铿锵有力的《目瑙纵歌进行曲》响起,万人踩着同一个鼓点,顿步摆肩、银泡闪闪,“哦然”的欢声回荡中缅边境。
今年国庆假期,位于中国西南边陲、与缅甸接壤的云南省德宏傣族景颇族自治州安排20多场目瑙纵歌活动,天南地北的游客循声而来。
10月2日,云南省德宏傣族景颇族自治州陇川县举行目瑙纵歌活动。中新社记者 缪超 摄
“以前错过正月,就得再等一年。”德宏州景颇民族文化工作团团长董建斌告诉中新社记者。今年,目瑙纵歌从一年一度的节庆活动,变成常态化开展。
“目瑙纵歌”意为“大家一起来跳舞”,是景颇族最为隆重的传统节日,2006年被列入第一批中国国家级非物质文化遗产名录。
每年正月十五,德宏州多地都会组织盛大的目瑙纵歌,景颇族会与共居于此的傣族、阿昌族等兄弟民族,连同天南海北的游客欢聚一堂,纵情歌舞。
“拨弄火塘火苗红,梁上烟痕一层层……”今年初,一位北京的音乐人在《目瑙纵歌进行曲》基础上填词,并利用AI改编成《目瑙纵歌》,“火爆”海内外网络。音乐的火种,很快又点燃舞蹈,来自云南省歌舞剧院的一群青年演员,把景颇族传统刀技中的转刀、绕刀等动作揉进舞蹈,同样“出圈”。
截至今年9月,目瑙纵歌全网话题播放量突破100亿次。“线上的爆发,为线下常态化添了一把火。”董建斌说,目瑙纵歌队已遍布德宏州村村寨寨,有一定规模的有30多支。“各族民众与游客天天同歌共舞、欢聚一堂。”
在德宏州瑞丽市,弄莫湖团结纵歌队发展到200余人,白天在“一寨两国”景区展演,夜晚在市区广场带领市民和游客共舞;在芒市,从今年8月起,目瑙纵歌每天傍晚常态化展演,多支民间艺术团轮流登场。
弄莫湖团结纵歌队负责人汤德光说,“鼓声一响,市民与游客可以随时走进舞队,沉浸式感受民族文化。”
“天天目瑙纵歌,有利于这项国家级非物质文化遗产代表性项目的传承。”董建斌说,德宏州各地正在培养更多“瑙双”“瑙巴”(目瑙纵歌领舞者)。
10月2日,游客在德宏州陇川县购买景颇族手工艺品。中新社记者 缪超 摄
从一年一次的节庆盛典,变成来了就能跳的日常,目瑙纵歌带旺了德宏州文旅经济。
今年截至目前,德宏州景颇族服饰、织锦等产品销量同比增长280%,航空运输、住宿、餐饮分别同比增长54.3%、19.5%、7%。
AI outlook — possibilities, not facts
德宏州各地将培养更多目瑙纵歌领舞者
Very likely · Within months

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