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Back宜蘭冬山紅文旦首度出口新加坡，預計8公噸頂級果品啟運
宜蘭冬山紅文旦首度出口新加坡，預計8公噸頂級果品啟運
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自由时报12 minutes agoBusiness2 min readChina

宜蘭冬山紅文旦首度出口新加坡，預計8公噸頂級果品啟運

宜蘭縣冬山鄉紅文旦

Quick Look

宜蘭縣冬山鄉特產紅文旦在縣府與農會促成下首度進軍海外，今日舉行裝櫃啟運儀式，預計共有8公噸頂級紅文旦銷往新加坡，首批2.4公噸果品將出關，準備強勢搶攻當地秋季送禮市場。

AI-generated summary

Why It Matters

宜蘭縣冬山鄉特產紅文旦以粉紅果肉著稱，產季短、供應有限，經縣府帶隊參展東京國際食品展後獲國際廠商青睞，促成首次外銷機會。

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宜蘭縣冬山鄉特產紅文旦，在縣府與農會促成下首度進軍海外，今天舉行裝櫃啟運儀式。（記者王峻祺攝）

宜蘭縣冬山鄉特產紅文旦，在縣府與農會促成下首度進軍海外，今早舉行裝櫃啟運儀式，預計共有8公噸頂級紅文旦銷往新加坡，首批2.4公噸果品將出關，準備強勢搶攻當地秋季送禮市場。

這一次外銷契機，源自縣府帶隊參展東京國際食品展，優質果品成功擄獲國際廠商青睞。因新加坡華人多，特別喜愛帶有喜氣的紅文旦，更嚴格要求單顆重量須落在700公克左右。經農民精挑細選，確保外銷甜度均達11度以上。

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冬山紅文旦以迷人的粉紅果肉著稱，肉質細緻多汁且酸甜完美平衡。有別於一般白文旦，紅文旦產季較短、供應量十分有限，這項特點反倒成為海外市場的限量亮點。宜蘭採取精選策略，以外銷高規格果品，大幅提升農產品價值。

宜蘭縣政府農業處指出，紅文旦抵達新加坡後，將全面進駐星國擁有270家門市的大型連鎖超市銷售，為加深消費者印象，超市端將同步舉辦展售與試吃活動，透過現場剝食示範，讓星國民眾都能親口品嘗粉紅果肉的魅力。

宜蘭縣代理縣長林茂盛強調，農產品能打入對食安要求極為嚴格的新加坡市場，證明產地管理已獲國際肯定，這批出口農產品均具備產銷履歷，並全程採冷鏈運輸，未來將持續協助農民強化品牌，為優質農產建立永續外銷模式。

宜蘭冬山紅文旦舉行裝櫃啟運儀式，預計有8公噸頂級紅文旦銷往新加坡。（記者王峻祺攝）

宜蘭縣冬山鄉特產紅文旦，在縣府與農會促成下首度進軍海外。（記者王峻祺攝）

宜蘭縣代理縣長林茂盛稱讚冬山紅文旦超級甜。（記者王峻祺攝）

What to Watch

AI outlook — possibilities, not facts

  • 宜蘭縣政府將持續協助農民強化品牌，建立優質農產永續外銷模式

    Likely · Within months

Open Questions

  • 此次出口是否將成為長期合作
  • 新加坡市場對紅文旦的最終銷售反應如何
  • 是否有其他國家表達進口意願

Related Topics

宜蘭縣
People林茂盛王峻祺
Organizations宜蘭縣政府冬山鄉農會
Places冬山鄉新加坡
Topics冬山鄉紅文旦出口新加坡裝櫃啟運農會
This article was originally published by 自由时报.

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