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Back菲律賓今年前8個月迎411萬國際遊客,台灣排名第7
菲律賓今年前8個月迎411萬國際遊客,台灣排名第7
NEWS
中央社1 hour agoBusiness2 min readChinaView translation

菲律賓今年前8個月迎411萬國際遊客,台灣排名第7

Quick Look

菲律賓觀光部數據顯示,今年1月至8月累計迎接411萬人次國際遊客,較去年同期增長3.7%。美國為最大客源國,台灣以15萬4957人次位居第7,年增9.63%,旅遊業者認為延長免簽待遇為關鍵因素。

AI-generated summary

Why It Matters

菲律賓觀光部致力於透過品牌經營與免簽政策提升國際遊客數量。目標是今年國際遊客總數能突破700萬人次。

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(中央社記者林行健馬尼拉4日專電)菲律賓觀光部(DOT)資料顯示,今年1月至8月累計迎接411萬人次國際遊客,較去年同期增加3.7%;美國是菲律賓最大遊客來源市場,台灣則以15萬4957人次排名第7。

根據觀光部資料,今年前8個月期間,來自美國的遊客計達81萬8318人次,韓國以72萬7379人次居次、日本以35萬191人次排列第3。

這段期間,菲律賓其他前10大遊客來源市場依序為:中國31萬88人次、澳洲23萬4156人次、加拿大23萬1972人次、台灣15萬4957人次、英國13萬2370人次、新加坡12萬6812人次,以及印度7萬7883人次。

和去年同期相比,國際遊客來源成長幅度最大的是中國,達69.15%;其次是印度32.20%;萎縮最大的則是韓國,減少17.42%。

今年前8個月台灣15萬4957人次,去年前8個月台灣遊客有14萬1346人次,和去年同期相比,成長9.63%。旅遊業者認為,菲律賓延長給予台灣遊客14天免簽證待遇,可能是帶動因素之一。

菲律賓於2025年迎接了644萬人次的國際遊客及歸國菲僑,觀光收入估計達6940億披索(約新台幣3526億元),菲律賓觀光部希望這個數字可於今年突破700萬人次。

為達成此目標,菲律賓觀光部正加強品牌經營、擴大免簽待遇,洽談開闢包機或直航航班以及國外宣傳活動。

此外,菲律賓觀光部1日與一家知名渡假城業者簽署合作備忘錄,把現場演出、文化表演、美食及其他休閒體驗融入旅遊發展,希望讓旅客延長停留時間、提高消費並增加重遊意願。

菲律賓觀光部長馬賽(Dita Angara-Mathay)說,娛樂成為旅客選擇造訪及重返一個目的地的重要誘因,這項合作也將展現菲律賓人的才華與創意,並為表演團隊等創意產業提供更多發展機會。

What to Watch

AI outlook — possibilities, not facts

  • 菲律賓觀光部將持續推動免簽待遇以吸引更多國際遊客。

    Likely · Within months

Open Questions

  • 今年能否順利達成700萬人次目標?
  • 韓國遊客減少的具體原因為何?

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This article was originally published by 中央社.

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