The “tracing tour” scam starts at 80 yuan! Ordinary drinks touted as 'magic' cures

In the past two years, "product traceability" tourism projects have become commonplace. Many organizations organize consumers to visit the source of origin and production companies, watch the entire production process, and conduct product traceability on the spot to enhance brand trust. However, this type of project has been subject to many complaints from consumers.

Following the clues, a reporter from the main station's "Financial Investigation" came to Wentang Town, Yichun City, Jiangxi Province. On the promotional wall of Yue Cheng International Travel Agency, the "One-day Tour to Drunken Beauty Fairy Lake" project is very eye-catching. This is a "product traceability" project customized by a local pharmaceutical company. The company not only provides visiting projects and venues, but also sponsors part of the travel expenses. It only costs 80 yuan for tourists to join the tour, but the company requires tourists to be at least 50 years old.

The reporter signed up for the "product traceability" activity. After visiting two scenic spots, Fairy Lake and Qihuang Town, and the pharmaceutical company's campus, the bus arrived at a factory specializing in the production of enzyme products owned by the pharmaceutical company. After only 15 minutes of visiting, all the group members were invited into the lounge and received by a manager He who claimed to be in charge of the company's tourism section. He focused on promoting an enzyme product called "New Life", claiming that after eating it, all body indicators can return to normal, and offered "exclusive benefits": the original price was 2,600 yuan per box, but today 6 boxes are only 4,180 yuan. Under the encouragement of Manager He, many tourists placed orders one after another. After purchasing, the reporter found that the product information showed that this was just an ordinary food product of "Shi Zihao", and the product category was "Other Beverages (Plant Beverages)", not medicine.