China News Service, Chengdu, September 29th (Wish Huan) On the 29th, the "Spokesperson on the Spot" press conference hosted by the Information Office of the Sichuan Provincial People's Government entered the Qionglai venue of the second Chengdu "Village Sugar Fair". At the press conference, Huang Xiaoqin, director of the Light Industry (Food) Industry Division of the New Economic Commission of the Chengdu Bureau of Economics and Information Technology, introduced that the second Chengdu "Village Sugar Fair" was a collaboration between the two cities and multiple places. It set up two main venues in Dujiangyan City and Qionglai City. The exhibition period spanned the "double festival", and more than 300 companies, more than 400 booths, and thousands of local products were on display.
According to reports, the “Village Sugar Club” is an IP innovatively created by Chengdu in September 2025. So far, Chengdu has organized nearly 300 differentiated and characteristic "Village Sugar Fair" activities, achieving product sales of hundreds of millions of yuan, driving billions of yuan in cultural tourism and other related consumption, promoting a number of investment projects and purchase orders, and becoming a shining business card to boost industrial development.
Li Kun, deputy mayor of the Qionglai Municipal People's Government, introduced that this year's "Village Sugar Fair" Qionglai venue can be summarized as double-venue linkage, experience upgrade, mutual promotion and win-win. Qionglai has set up a main venue and a branch venue in Kuanzhai Alley. The "Village Sugar Fair" and the AIIC 2026 Wine Industry Innovation and Investment Conference will be held together. It includes conferences, competitions, exhibitions, and a large number of trendy experience activities. The branch venue is opened in Kuanzhai Alley, bringing Qionglai's fine wines and local agricultural products to the city, so that citizens can buy good products directly supplied from the origin at their doorsteps.
When talking about the innovative form of this year's "Village Sugar Fair" Qionglai venue, Li Kun said that the Qionglai venue has achieved closed-loop value innovation and built a complete ecology of "meetings + events + scenes + funds". Three lists of investment opportunities were released at the opening ceremony, and a new "Everything Grows New Liquor Investment Fund" was also established to specifically support innovative wine companies and entrepreneurial teams, and truly transform the popularity generated by the "Village Sugar Fair" into industrial development results.
According to reports, Qionglai has more than 700 wine companies and more than 33,000 cellars. It has developed four major industrial clusters: high-quality liquor, international spirits, low-alcohol trendy drinks, and specialty wineries. It has also incubated more than 30 new wine brands and hundreds of new wine products. This time, more than 200 companies from various districts (cities) and counties in Chengdu, Deyang, Meishan, Ganzi, Aba and other places were summoned to participate in the exhibition. The exhibition area covers agricultural special products, intangible cultural and creative products, etc.
Huang Xin, a representative of new farmers in Qionglai City, summed up the gains from participating in the "Village Sugar Fair" in nine words: sell well, make friends widely, and see far. "The 'Village Sugar Fair' integrates exhibitions, sales, docking, and promotion, and helped me get to know channel vendors and partners, and broaden the production and sales links." Huang Xin said that the released list of investment, scenarios, and talent opportunities allowed him to see the direction of industrial upgrading more clearly.
Huang Xiaoqin introduced that Chengdu will improve the "Village Sugar Selection" brand cultivation mechanism, deepen activities such as product introduction into business districts, e-commerce, and progress meetings, and carry out activities out of Sichuan and overseas. At the same time, it will continue to use the "Village Sugar Fair" as a comprehensive empowerment platform to deepen product exhibitions, supply and demand docking and other activities. , help enterprises expand markets, increase orders, find financing, deepen investment promotion, industrial cooperation and other activities, promote the implementation of high-level projects, create "village sugar + cultural tourism", "village sugar + sports", "village sugar + commerce" and other industrial integration scenarios, and promote the construction of Chengdu as an international consumer center city.
