Will the era of SUV dominance be over? U.S. car sales surge against the trend

Today, the global auto market is dominated by SUVs and crossovers, and sedans have been marginalized. Many brands have even stopped developing sedans completely. However, judging from the sales situation in the U.S. market this year, car manufacturers that gave up the development of sedans may regret it. Not only have sales of Toyota Camry and Honda Accord surged, but also cars such as Mazda 3 and Hyundai Sonata have experienced significant growth.

According to foreign media reports, all mainstream sedans in the U.S. market experienced growth in September. Generally speaking, most sedans grew much more from January to September this year than last year, indicating a gradual recovery in sedan sales. Among them, the overlord Toyota Camry grew by 11.2% this year, and is currently ahead of the RAV4, and is expected to return to the U.S. sales championship.

In addition, the growth of the Honda Accord is the most astonishing. You must know that it has entered the end of the product, but its sales growth this year is as high as 32.7%; while the sales of the Mazda 3 sedan and hatchback increased significantly in September, of which the sedan increased by as much as 167.9%, which also increased the full-year sales of the entire car series by 42.3%; the Hyundai Sonata soared by 39% in September, and the cumulative growth for the whole year was 18%.

Foreign media analysis pointed out that this type of medium and large RVs also have spacious cabin space, while achieving a good balance in price, fuel consumption, and comfort. For consumers who do not need third row seats and have no off-road needs, they are no less attractive than SUVs, and the relatively low body height also helps improve handling performance.

In addition, Karl Brauer, chief analyst of iSeeCars, a market research organization, pointed out that consumers are tired of cookie-cutter SUVs and prefer eye-catching models rather than following the crowd, especially among teenagers. The latest survey shows that 51% of teenagers imagine that they will drive a car in the future, while only 31% choose SUVs.

In addition to the aesthetic fatigue caused by too many SUVs, the current soaring oil prices and high prices of new cars have caused consumers to pursue CP value. Factors such as fuel economy and insurance costs have become important considerations when purchasing a car. Cars have a lower entry threshold, lower insurance costs, higher fuel efficiency, generally better cornering control, and due to their small body size, parking is more convenient.