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Back价格不再是壁垒,只是入场券?万元级人形机器人迎来“真交付”新竞赛
价格不再是壁垒,只是入场券?万元级人形机器人迎来“真交付”新竞赛
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中国新闻网43 minutes agoTech5 min readChinaView translation

价格不再是壁垒,只是入场券?万元级人形机器人迎来“真交付”新竞赛

创始人姜哲源定下2026年销量破万目标,截至9月累计交付刚过5000台,B端与C端各占约一半

Quick Look

人形机器人小布米因登上2026年央视春晚走红,其开发商松延动力定价9998元,瞄准万元级人形机器人市场。截至2026年9月累计交付超5000台,距离破万目标仍有差距。创始人姜哲源认为通用大模型不会取代机器人公司自研大脑,数据闭环才是壁垒。

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Why It Matters

人形机器人小布米因登上2026年央视春晚与蔡明搭档出演小品而走红,叠加其在2025年机器人马拉松比赛中的表现,松延动力被业内寄希望于成为第二个宇树科技。今年3月,松延动力完成B轮融资,晨道资本领投,累计完成10轮融资。

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因登上2026年央视春晚与蔡明搭档出演小品,人形机器人小布米迅速走红。叠加其在2025年机器人马拉松比赛中的出圈表现,由一路在清华园学习的姜哲源创办的松延动力,被业内寄希望于成为第二个宇树科技。

今年3月,松延动力完成B轮融资,宁德时代系产业投资平台晨道资本领投。截至目前,松延动力累计完成10轮融资。但热度之外,真正的检验在交付端。

今年初,姜哲源曾定下2026年小布米销量至少破万台的目标。截至今年9月,小布米累计交付刚过5000台。B端(企业端)和C端(消费者端)销售,小布米各占多少?"我个人体感大概各一半。"近日,松延动力创始人姜哲源在B站"2026BILIBILI NEXT大会"现场向《每日经济新闻》记者(以下简称每经记者)坦言。

押注价格,是松延动力区别于同行的路径。当宇树科技、智元等比拼"下线多少台""能交多少工时"时,松延动力用9998元的定价,第一次把双足人形机器人拉进万元门槛。

面对行业转向"谁的机器人更会干活"的竞争,松延动力的万元机能否撑起规模化交付的商业预期?随着通用大模型的快速进化,当智元、自变量、银河通用等玩家早已把具身大脑作为叙事核心,起跑晚的松延动力如何突围?

低价并不等于市场已经完全成熟

万元级人形机器人正在成为具身智能商业化的一道分水岭。

相比宇树科技、智元的机器人进入表演、家务、工厂应用、商场场景等,小布米自推出起就避开了这些赛道和场景。2026年初,姜哲源曾表示,短期内要让小布米先进入家庭场景,尤其是有娃家庭,发挥陪伴、交互以及教育的功能。随后,他更是喊出2026年小布米销量至少破万台的目标。

然而,低价并不等于市场已经完全成熟。如今,松延动力距离这一销售目标还有不小距离。

数据显示,截至2026年9月,小布米累计交付超过5000台。其中,B端订单接近2000台。每经记者注意到,截至11月3日,在京东"NOETIX京东自营旗舰店"中,售价9998元的小布米春晚同款家用机器人登上11月智能机器人金榜TOP20。

姜哲源说:"小布米B端与C端的销售占比,我个人感觉大概各占一半,C端的出货量会更大一些,但B端的金额会更大。"这意味着,虽然消费级人形机器人具备一定的用户吸引力,但其商业价值仍更多依赖科研教育、商业展示等机构场景。

当下,价格、量产与智能化能力正在成为具身智能赛道共同的关键词,万元机的竞争也悄然发生变化:价格或许不再是壁垒,只是入场券。

每经记者注意到,今年6月,宇树科技R1人形机器人将售价从3.99万元下调至2.99万元,并登顶京东销量榜;今年9月,智元系启元机器人以19999元起的价格把两款个人机器人Q1和T1推上货架,目前已经迎来第5000台个人机器人正式下线。

当越来越多的头部玩家瞄准性价比,万元机的竞争已不只是"谁能把机器人卖得更便宜",更是"谁能在这个价格上,交付真正值得购买的能力"。

机器人公司拼不过纯做大模型的公司

如果说万元机解决的是机器人能不能卖出去的问题,那么具身大脑决定的,则是机器人能否从执行预设动作走向自主完成任务。

面对当下大模型的快速迭代,"大模型会不会取代机器人公司自研大脑"也成为市场关注的焦点。

对此,姜哲源认为,生成式预训练变换器不会是一整个大脑——模型参数量太大,没办法在端侧运行,网络延迟问题也很难解决。"通用大模型可以作为一个好的规划器,或者说是System2(慢思考)的一个前置,但系统的接入还是需要机器人公司自己来搞定。这里面其实有很多值得做的空间。"

"对机器人公司而言,如果拼算力、拼财力,一定拼不过那些纯做大模型的公司,这个差得很远。"姜哲源以特斯拉智能辅助驾驶系统为例进一步解释道,智能辅助驾驶系统之所以难以被通用大模型替代,在于其手握不断滚动积累的驾驶数据,大模型没有见过这类数据。

"未来机器人公司的一部分壁垒,正来自其在家庭场景、特定操作任务上的自有数据闭环,如果这些数据能产生一个飞轮,是不会被大模型吃掉的。这也是为什么我们一定要做大脑。"姜哲源告诉每经记者。

然而,数据闭环并不是一句口号,而是需要足够多的机器人、足够丰富的任务,以及能够持续运转的真实场景。

今年以来,智元、自变量、银河通用等头部玩家早已把具身大脑作为叙事核心,但相比之下,松延动力直到今年9月才推出具身智能技术品牌Scalabot,在时间节奏上已远落后于头部玩家。

面对"为何先做本体、后做大脑"的追问,姜哲源向每经记者表示:"我们是一家企业,不是一个研究实验室。高新技术企业的定义,我认为是做那些我稍微踮脚尖、蹦高能够着的高度的技术。如果戴上望远镜远眺,依然看不到规模化落地的可能性,那这个事情就不是当下这个阶段该做的。"

What to Watch

AI outlook — possibilities, not facts

  • 松延动力将继续推进Scalabot具身智能技术品牌落地,构建家庭场景数据闭环

    Possible · Within months

  • 万元级人形机器人市场将出现更多价格竞争,但交付能力将成为差异化关键

    Likely · Within months

Open Questions

  • 小布米B端与C端的具体销售比例和金额占比
  • 松延动力具身智能技术品牌Scalabot的具体技术路线和落地时间表
  • 小布米未来能否实现2026年销量破万台的目标

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This article was originally published by 中国新闻网.

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