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BackHuwei Town Farmers Association and Pili Puppet Show jointly launch six new flavors of Tiger King peanut packaging
Huwei Town Farmers Association and Pili Puppet Show jointly launch six new flavors of Tiger King peanut packaging
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自由时报50 minutes agoBusiness2 min readChinaView original

Huwei Town Farmers Association and Pili Puppet Show jointly launch six new flavors of Tiger King peanut packaging

Huwei Town Farmers AssociationPili puppet showTiger King Peanut

Quick Look

  • The Huwei Town Farmers Association cooperated with Pili Puppet Show to replace the six flavors of Tiger King seasoned peanuts with six popular character packaging, including Su Huan Zhen and Yi Yi Shu, aiming to combine the local culture to increase the added value of domestic peanuts and expand the market.
  • The press conference was hosted by farmers' association cadres and attended by legislator Zhang Jiajun and Yunlin Deputy County Magistrate Chen Bijun.

AI-generated summary

Why It Matters

The Huwei Town Farmers' Association is the first farmers' association in the country with proven production and sales history. The Tiger King series of seasoned peanuts is its best-selling product, with annual sales approaching 30 million. Yunlin County is the hometown of Pili Puppet Opera, and Pili Puppet Opera is headquartered in Huwei Town.

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The Huwei Town Farmers' Association and Pili Puppetry have jointly launched six flavors of Tiger King peanuts in the packaging of six popular Puppetry characters. (Photo by reporter Li Wende)

The Huwei Town Farmers' Association in Yunlin County is the first farmers' association in the country with verified production and sales records. The Tiger King series of seasoned peanuts launched by the farmers' association is the best-selling product of the farmers' association. This year, the Farmers Association has cooperated with Pili Puppetry to release 6 new packaging of well-known characters. Today (3rd), the Farmers Association will hold a new packaging launch event, hoping to use Taiwan's most representative puppetry culture to inject vitality into domestic peanuts.

The Jinyong Association held a new packaging launch conference, which was co-hosted by Chairman Lin Kunquan, Director General Cai Wuji, and Executive Supervisor Chen Yanrong. Chen Shangren, Central District Director of the Agricultural and Food Administration, Legislator Zhang Jiajun, Yunlin Deputy County Mayor Chen Bijun and others attended.

Please read on...

The peanut planting area in Huwei Town, Yunlin County accounts for a quarter of the county. In recent years, the farmers' association has actively promoted the production and marketing of peanut contracts. The processing plant has also passed ISO22000 and HACCP international food hygiene and safety management verification. So far, the farmers' association has produced and sold nearly 20 kinds of products. Among them, the Tiger King series of peanuts sold more than 30 million this year, especially spicy and creamy chive flavors.

Cai Wuji said that Yunlin is the hometown of puppetry, especially the Pili puppetry headquarters is in Huwei. Therefore, this year he joined hands with Pili to create a "new package" of 6 flavors of seasoned peanuts, including Suhuanzhen, Yipshu, Ye Xiaochai and Buddha Sword. Six popular characters, including Shuo Lou Long Su and Jian Zi Xian Ji, are integrated into the product, hoping to create a new spark between domestic peanut products and Taiwan's classic culture. Through the co-branded packaging design with collection characteristics, consumers at different levels can be attracted to domestic peanuts.

Cai Wuji said that in addition to Pili co-branded packaging, it has also cooperated with the Yunlin International Puppet Show Festival for three consecutive years to launch the "Pengpai Bao" Puppet Show Festival limited packaging, hoping to become an important medium for local culture and urban characteristics.

Zhang Jiajun said that this time the farmers' association strives for excellence and co-branded packaging with Perak, hoping to open up a wider market for peanuts. He also called on the public to actively buy domestic peanuts produced in Yunlin and Taiwan to support local farmers.

Chen Bijun said that the upgrading of the agricultural industry cannot just stop at "growing things", but also needs to further think about how to process, how to package, how to build a brand, and how to expand the consumer market, so that agricultural products can go from the place of production to the dining table, creating higher added value, and allowing hard-working farmers to get more substantial feedback from industrial development.

The Huwei Town Farmers Association and Pili Puppet Show jointly held a new packaging launch event today. (Photo by reporter Li Wende)

The Huwei Town Farmers Association and Pili Puppet Show jointly held a new packaging launch event today. (Photo by reporter Li Wende)

The Huwei Town Farmers' Association and Pili Puppetry have jointly launched six flavors of Tiger King peanuts in the packaging of six popular Puppetry characters. (Photo by reporter Li Wende)

The Huwei Town Farmers Association and Pili Puppet Show jointly held a new packaging launch event today. (Provided by Yunlin County Government)

What to Watch

AI outlook — possibilities, not facts

  • Huwei Town Farmers will continue to cooperate with cultural industries to launch more co-branded agricultural products

    Likely · Within months

Open Questions

  • The specific release time and sales channels of the new packaged peanuts
  • The specific period of the joint contract and subsequent cooperation planning
  • Which of the six flavors are the focus of this joint promotion?

Related Topics

Huwei Town Farmers Association
PeopleLin KunquanCai WujiChen YanrongChen Shangren
OrganizationsPili puppet showAgri-Food and Food Administration Central District BranchLegislative Yuan
PlacesHuwei TownYunlin County
TopicsPili puppet showTiger King Peanutpuppet show charactersProduction and sales historyYunlin CountyDomestic peanuts
This article was originally published by 自由时报.

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