China News Service, Guangzhou, October 17 (Reporter Cai Minjie) "Chinese motorcycles are reasonably priced, and I plan to introduce large-displacement motorcycles for sale in Africa." French buyer Thiombiano David believed in an interview with a reporter from China News Service in Guangzhou on the 17th that the appearance design of Chinese motorcycle products is attractive, and he is currently learning more about product certification standards and accessory supply.
The 140th China Import and Export Fair (Canton Fair) is being held in Guangzhou. Overseas buyers gathered at China Motorcycle's booth to evaluate products from the perspectives of vehicle craftsmanship, overseas certification, and spare parts supply. China's motorcycle industry is moving from simple product exports to a new stage of branding and customization overseas.
"I have added the contact information of many factories, hoping to rely on the Canton Fair platform to build a cooperation bridge with Chinese suppliers." Lebanese buyer Mohamad Khalifeh is optimistic about the strength of China's electric vehicle industry and hopes to rely on the Canton Fair to develop new businesses.
The latest statistics from the China Motorcycle Chamber of Commerce show that from January to August this year, China's motorcycle exports contributed significantly to industry growth, and the high-end transformation continued to deepen.
At Zhang Xue Motorcycle's booth, the "Championship Racing Edition" 820RR-R and the new MX450 and 450 rally competition versions were neatly displayed. Buyers from home and abroad gathered around the exhibition vehicle, leaning over to observe the frame, engine and electronic control components, and communicating with the foreign trade team about agency authority, certification standards, order schedules and after-sales accessory solutions.
Relying on the impressive results of winning six times in the 2026 World Superbike Championship (WSBK), the international communication effect of Zhang Xue’s motorcycle brand has become prominent, driving export sales to increase compared with expectations. Huang Qin, Minister of Foreign Trade of Zhangxue Motorcycles, said that last year the brand’s overseas business just started, with only a small number of prototypes exported, but this year exports have achieved leapfrog growth.
From January to September this year, Zhang Xue's motorcycles have received export orders of 7,500 units, with a full-year target of 10,000 units. At this Canton Fair, the new products exhibited by the brand will compete for the crown in difficult rally events.
Guan Guobin, general manager of Taizhou Qianxin Locomotive Co., Ltd., said that at this exhibition, buyers from Brazil and Morocco had the largest number of inquiries, and there was an endless stream of buyers from the Middle East, South America, and Africa. Affected by oil price fluctuations, overseas businessmen are more interested in new energy models. At the same time, the company customizes vehicle speeds and parameters according to the terrain, regulations, and usage scenarios of different countries, develops new energy vehicles specifically for agriculture and farms, and shifts from simply selling single products to providing a complete set of solutions.
During the Canton Fair's tour, reporters discovered that, against the background of global market fluctuations, Chinese motorcycles are continuing to tap business opportunities in emerging markets such as South America, Africa, and Southeast Asia by relying on their competition strength, supply chain advantages, and product innovation.
"Many international big-name motorcycle parts are purchased in China, and Chinese molds and parts have manufacturing and cost advantages." Guan Guobin said that the company insists on going overseas with its own brands, and applies for relevant certifications in the EU and US markets under its own brands.
Global economic fluctuations and geopolitical conflicts have put pressure on exports. In response to external uncertainties, Guan Guobin said that the company is focusing on the development of new products and preparing to build factories overseas. "South America and Africa have long-term rigid demand for two-wheeled transportation, and the market potential is still worth looking forward to."
Huang Qin said that the brand has established a mature export business, logistics and after-sales service system. On the large-displacement motorcycle track, future products will continue to iterate in the direction of intelligence, electronic control upgrades, lightweighting, and branding.
"Euro V standard certification, spare parts supply capabilities and spare parts costs are the three key points for Chinese-made motorcycles to enter the Pakistani market." Mujtaba Ahmed Inamdar, a Pakistani buyer who has been deeply involved in the motorcycle industry for 25 years, while affirming the significant progress in the overall technology of China's large-displacement motorcycles, also suggested that engine performance and processing details should be continued to improve.
