
The 2026 Yangtze River Culture and Art Season "Audiovisual Yangtze River" Communication Week officially kicks off
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This event is an important part of the 2026 Yangtze River Culture and Art Season, aiming to link provinces along the Yangtze River to promote the development of the audio-visual industry.
China News Service, Wuhan, September 22 (Reporter Liang Ting) The "Audio-Visual Yangtze River" Exhibition and High-Quality Development Dialogue was held in Wuhan on the 22nd, officially kicking off the "Audio-Visual Yangtze River" Communication Week of the 2026 Yangtze River Culture and Art Season.
With the theme of "Audio-visual Empowering the High-Quality Development of the Yangtze River Economic Belt", the event linked 13 provinces (autonomous regions and municipalities) along the Yangtze River, attracting heads of leading online audio-visual platforms, universities, and production agencies to discuss new trends and new paths for audio-visual to empower the high-quality development of the Yangtze River Economic Belt.
Zhang Shihua, deputy director of the Propaganda Department of the Hubei Provincial Party Committee, Party Secretary and Director of the Hubei Provincial Radio and Television Bureau, said in his speech that it is necessary to closely follow the theme of the times and tell the story of the Yangtze River with audio-visual products; deepen technological empowerment and activate the Yangtze River economy with the audio-visual industry; strengthen international communication and highlight the Yangtze River civilization through audio-visual mutual learning; and continue to promote the Yangtze River culture to be alive, popular, and go global.
Hong Ying, deputy director of the Online Audiovisual Program Management Department of the State Administration of Radio and Television, said in his speech that the majority of audiovisual creators and media platforms have gone deep into the front lines of the Yangtze River Economic Belt construction to capture fresh materials from the hot practices of ecological protection, urban-rural integration, cultural inheritance, and technological innovation; make good use of short videos, micro-short dramas, documentaries and other diverse formats to tell moving stories about river changes, people's lives, and cultural continuity with authentic, simple, and warm audiovisual language.
The State Administration of Radio and Television released the second batch of recommended plays for the "Micro Short Drama+" action plan in 2026. The 165 recommended plays showcased the new results of the "Micro Short Drama+" action plan. The Hubei Provincial Radio and Television Bureau released the shortlisted works of the "Audiovisual Yangtze River" AIGC short drama competition.
As an important sub-event of the 2026 Yangtze River Culture and Art Season, the "Audio-Visual Yangtze River" Communication Week has three major sections, namely the "Audio-Visual Yangtze River" exhibition and high-quality development dialogue, the "Audio-Visual Yangtze River" creative collection and collection, and the "Audio-Visual Yangtze River" outstanding works exhibition.

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