Participating in the exhibition for the first time and connecting with global buyers on-site. “New faces” inject new momentum into the Canton Fair
Quick Look
- At the 140th Canton Fair, there were more than 2,600 exhibitors for the first time, including more than 1,100 in the first phase.
- The Beijing Embodied Robot Enterprise Team made its debut, displaying the same type of robot for the Spring Festival Gala, attracting buyers from Dubai, Brazil, Portugal and other countries to interact on-site and express purchase intentions.
- Fang Xianjun, an exhibitor from Haiyuan County in Ningxia, brought the World Cup electronic label to the exhibition.
AI-generated summary
Why It Matters
The Canton Fair is China's largest foreign trade exhibition, held twice a year, attracting global buyers. In recent years, about 10% of exhibitors have participated in the exhibition for the first time, which is regarded as a new source of momentum for the exhibition.
In recent years, at each Canton Fair, about 10% of Chinese companies have participated in the exhibition for the first time. These "new faces" inject new momentum into the exhibition. There is an endless stream of buyers from various countries, which also allows companies participating in the exhibition for the first time to communicate with them in the exhibition hall, promoting the flow of world trade.
At 8:30 in the morning, a team from a Beijing embodied robot company appeared outside the Canton Fair exhibition hall and shuttled among the crowd. This team composed of "post-95s" and "post-00s" has participated in dozens of exhibitions at home and abroad, but it is the first time to appear at this year's Canton Fair. In the service robot area, the company set up a 36-square-meter booth, half of which was set up as a boxing stage for the robots to display their talents. They brought the robots that performed at this year's CCTV Spring Festival Gala and planned to test the global market.
Everything is ready, and foreign buyers are entering the site one after another. Interested buyers communicate with team members and inquire about the robot's functions and stock status.
Dubai buyer Hassan Marzouki: It was my first time to participate in the Canton Fair. The robot was very interesting and left a deep impression on me. I can't wait, I want to buy it back with cash right now. Because it can be used in many schools and kindergartens, children will be happy to see robots.
At the exhibition site, the robot performance attracted many buyers. Some buyers interacted and boxed with the robots, and some took photos with the robots. The robot also bowed in return and extended its hand to signal, which made people laugh.
Brazilian buyer Murillo Palma: It is very humane and friendly. I like it so much.
Portuguese buyer Ricardo Nascimento: I don’t know what magic the Chinese have, I only know that China is bringing the future to the world. China is driving all of this, and China is doing a great job.
There is an endless stream of buyers coming to negotiate and inquire, and Cui Wei has been busy negotiating related business.
Exhibitor Cui Wei: The enthusiasm of buyers at the Canton Fair is indeed beyond my imagination. Basically all the customers come from various countries and regions, and about one-third of the customers basically want to take one back as soon as the Canton Fair is over. This time at the Canton Fair, I think the conversion rate of business opportunities is the highest among all the exhibitions we have participated in so far, which gives us great confidence in making the overseas market bigger and stronger.
The service robot area is very popular, with a wide range of robots covering various application scenarios such as companionship, production, entertainment, and cleaning. China's "advanced manufacturing" is attracting global buyers with full-scenario applications.
The consumer electronics and information products exhibition area also attracted many domestic and foreign buyers. Exhibitor Fang Xianjun from Haiyuan County, Ningxia is participating in the exhibition for the first time this year. He brought electronic tags and various smart cards that have appeared in World Cup events.
Fang Xianjun's booth was not big, but he was very energetic. He compared with buyers and displayed products at the same time. He also contacted many buyers throughout the day. Fang Xianjun told reporters that 80% of his business comes from online. This is his first time to participate in the Canton Fair. Although he is both the boss and salesman, he is full of motivation when he thinks of the folks 2,000 kilometers away.
Exhibitor Fang Xianjun: This is my first time at the Canton Fair. It takes more than 7 hours to go there. My booth here is 9 square meters, and behind me is our factory of more than 3,000 square meters in Haiyuan County. More than 200 workers support us and want to promote the products made in Haiyuan County, northwest China, to the world at the Canton Fair.
It is understood that at the 140th Canton Fair, more than 2,600 companies participated for the first time, including more than 1,100 in the first phase.
What to Watch
AI outlook — possibilities, not facts
Embodied robot companies will take the opportunity of the Canton Fair to test the global market response, and may increase their efforts to develop overseas markets in the future.
Likely · Within months
Fang Xianjun will continue to promote smart card products made in Haiyuan County through a combination of online and offline methods
Likely · Within months
Open Questions
- Will these first-time exhibitors be able to convert on-site intentions into actual orders?
- How competitive are robotics companies in the global market?
- How applicable is Fang Xianjun's smart card products in the international market?






