Tainan was the hardest-hit area in the third quarter, with total sales only remaining 10% compared to the same period last year. (Photo/591 New Project Provided)
Buying sentiment in the housing market continues to be sluggish, and builders have significantly restrained their proposals. According to market survey statistics, there were 292 new construction projects in Liudu and Hsinchu counties and cities in the third quarter of 2026, with a total sales volume of 373.293 billion yuan, a quarterly decrease of 2% and an annual decrease of 24%; the transaction price of new projects in Taiwan was 524,200 yuan, a quarterly decrease of 5% and an annual decrease of 7%. In the first three quarters of this year, the total sales of Taiwan's housing projects was only NT$1.02 trillion, setting a new record for the same period in the past seven years since 2020. The data reflects that the entire Taiwan real estate market has entered a consolidation period of "both price and volume", with the region showing a trend of "coldness in north Vancouver, middle and south", especially in Tainan, which was the hardest-hit area in the third quarter. Compared with the same period last year, the total sales volume of housing projects was only 10%, and the transaction price dropped back to the prefix 2.
However, as the housing market generally cools down, Shuangbei has bucked the trend by relying on its location advantages and strong demand support. Taipei City showed strong momentum. Driven by two major tens of billions of projects, Zhongshan "Liangmao KING ONE" and Songshan "Wenxin Yueyue", total sales in the third quarter reached 82.274 billion yuan, a quarterly increase of 76%. Even though the average transaction price was slightly revised to 1.28 million yuan due to the high base period last quarter, the average number of visitors per week remained at 21 groups, reflecting that buying in the egg yolk area is still resistant to falling prices. New Taipei City performed equally well, with total sales in a single quarter reaching 85.084 billion yuan, firmly ranking the highest in Taiwan. The average transaction price consolidated to 651,000 yuan. The number of visitors in a single week was also tied with the North City as the most popular in Taiwan, showing strong support.
Taoyuan, on the other hand, won the top spot in terms of the number of projects launched this quarter by relying on the North-North spillover and first-time purchase orders. The total sales volume reached 77.961 billion yuan, a quarterly increase of 50% and an annual increase of 10%. The average transaction price bucked the trend and increased by 4% annually to 383,100 yuan. This season, Zhongli has the highest concentration of projects launched, and the total sales of projects accounted for nearly half of Taoyuan's total capacity. Driven by high-priced areas, Taoyuan's overall sales and housing price performance have been boosted. Although Hsinchu County and City were affected by the high base period of major cases in the second quarter, total sales in the third quarter fell by 57% quarter-on-quarter, but they still increased significantly by 78% compared to the same period last year. In terms of price performance, it showed a double growth pattern of 2% quarterly increase and 5% annual increase, and the bargaining rate was only 5%, ranking firmly in the area with the smallest bargaining space and the hardest price in Taiwan.
Compared with northern Taiwan, which has resisted the decline, the central and southern real estate market has been severely affected by the ebb of funds. Total sales in Taichung in the third quarter were 63.539 billion yuan, a year-on-year decrease of 42%. The number of visitors in a single week froze to 4 groups, and the average transaction price of new projects stagnated at 514,400 yuan. Buyers and sellers were locked in a price tug-of-war. However, as builders in Tainan suddenly put a brake on their projects, the total sales in a single quarter plummeted to 9.524 billion yuan, which was not only halved from the previous quarter, but also only 10% compared with the same period last year. The average transaction price fell below the prefix 3, and there were only two sparse groups of visitors in a single week. Buying sentiment was almost frozen. Kaohsiung's total sales dropped to NT$32.571 billion in the third quarter, showing a decline of 40% quarterly and 30% annually. The bargaining rate increased significantly to 10.3%, a clear shift towards giving away profits and minimizing profits. Kaohsiung became the only county and city in Taiwan with a bargaining space exceeding 10%.
Bi Wujie, director of the news and public relations department of 591 Housing Trading Network, analyzed that in the third quarter, Taiwan’s real estate market showed a pattern of “price and volume improvements”, which fully reflects the lack of confidence of builders, and both project promotion and pricing have become more conservative. In addition, Taiwan's bargaining rate rose slightly to 7.1% this quarter, indicating that the market is gradually expanding profit margins in order to achieve decontamination. Looking forward to the fourth quarter, as the central bank moderately relaxes the special second home loan percentage to 70%, whether it can inject vitality into the market and promote the recovery of the traditional year-end home buying season remains to be tested by subsequent actual buying sentiment.
