Pingnan, Fujian Province implements a mentoring mechanism for rural revitalization and entrepreneurship to empower rural revitalization

China News Service, Ningde, November 9 (Gan Yebin) Rural entrepreneurs lack technology, ideas, resources, and channels. How to solve the problem? In recent years, Pingnan County, Ningde City, Fujian Province has implemented a mentoring mechanism for rural revitalization and entrepreneurship. It has selected 22 local talents and professionals covering the fields of agricultural and cultural tourism, ecological agriculture, and cultural and creative design to serve as entrepreneurial mentors. According to the "1 mentor helps 2 entrepreneurs" model, 44 rural entrepreneurs have been paired to help, and a full-chain closed-loop work system of "selection-matching-helping-assessment-incentive" has been established to activate the endogenous power of rural development with precise guidance.

Rural revitalization entrepreneurship instructor Li Guanfa (first from right) provides on-site guidance on planting techniques for the recipients. Photo provided by the Organization Department of Pingnan County Party Committee

Accurate matching to connect tutors with needs

Rural entrepreneurship is diverse and has different pain points. Pingnan County has established a "dual-database linkage" docking mechanism between the Entrepreneurship Mentor Database and the Entrepreneur Database, classifying and archiving the mentors' professional fields, resource advantages, and service expertise, and providing an accurate portrait of the entrepreneur's project types, development stages, and core bottlenecks. It scientifically matches the pairing relationship in accordance with the "1+2" ​​targeted assistance model, and promotes "projects to find suitable mentors, and mentors to select corresponding projects."

At the same time, Pingnan County provides precise drip irrigation according to the three stages of start-up, growth and maturity: the start-up stage is equipped with technical mentors, focusing on providing basic services such as idea sorting, technical guidance, policy docking; the growth stage is equipped with market mentors, focusing on brand building, market expansion, resource grafting and other development services; the mature stage is equipped with strategic mentors, focusing on industrial upgrading, chain extension, capitalization operations and other improvement services, so that the guidance service covers the entire process of entrepreneurship.

In response to the individual needs of different entrepreneurial entities, the mentors show their strengths. Wen Tiejun's team focused on the pain points of sustainable development of cultural entrepreneurship, and systematically sorted out the construction ideas of "Yunsiping Starry Sky Cultural Center" for Li Jinghe, promoting the integration of new cultural tourism formats into Siping Village tourism routes; Huang Meizhu targeted the shortcomings of special fruit to improve quality and increase income, and provided Hu Xiandong and Hu Wanjin with "Pingnan Li "Standardized cultivation, scientific fruit thinning and other full-process technical support provide guidance and standardization of fruit grading and packaging; Golden Gate targets the bottlenecks in the development of the specialty agricultural products industry and provides Lu Changxue with guidance on branding of conic chestnut raw material suppliers, docking with B-end customers such as food processing companies, and establishing a standardized supply model.

Full-chain guidance, allowing novices to transform into experts

"In the past, I only immersed myself in rice cultivation and did not understand brand building and industrial integration. Instructor Qiu Guimin not only taught me planting techniques, but also guided the development of rice product souvenirs and designed rice culture study courses, which increased the added value of the rice fields several times." The entrepreneurial transformation of Su Liyao, head of Pingnan Fuyuan Professional Planting Cooperative, is a vivid epitome of the full-chain help of Pingnan entrepreneurial instructors.

Pingnan County uses the guidance of mentors as a link to create a three-step cultivation model of "talent cultivation-project growth-industrial upgrading". Through "one-on-one guidance, regular visits, and full-process tracking", Pingnan County moves the classroom to the fields, puts guidance on the front line of entrepreneurship, and promotes entrepreneurs to transform from "passive assistance" to "active empowerment."

Among them, Chen Zijin guided entrepreneurs to build an online brand promotion matrix, shape personal IP and public account column operations, help them master the brand's overall case planning and project standardization replication capabilities, and successfully implement the aesthetic education space project; Qiu Guimin taught farmers standardized rice planting and other techniques technology, simultaneously guiding the innovative development of rice cakes, rice cakes and other rice product souvenirs, and promoting the integration of the three industries in the rice field industry; Wang Yafei, under the guidance of his mentor, built a cultural and creative industry brand on the road, promoted the introduction of many high-quality cultural and creative industries in the park, and transformed from a recipient to the leader of the "unveiling the list" project.

Rural revitalization entrepreneurship instructor Chen Zijin (second from right) discusses the direction of aesthetic education project construction with his mentors. Photo provided by the Organization Department of Pingnan County Party Committee

Global empowerment, transforming results into shared prosperity

Rural revitalization is based on industry. Pingnan County uses the entrepreneurial mentoring mechanism as the starting point, focuses on industrial cultivation, precise services, and multi-dimensional incentives to build an all-round, multi-level, and three-dimensional entrepreneurial service ecosystem, and promotes the extension of entrepreneurial achievements from "single-point breakthroughs" to "global radiation."

Based on ecological resources and industrial foundations, the entrepreneurial mentor team focuses on advantageous areas such as cultural creativity, alpine agriculture, and the integration of agriculture, culture, and tourism, and cultivates wealth-generating projects and characteristic brands based on the industry's upstream and downstream bottlenecks and weaknesses. Wen Tiejun's team guided Pan Guolao to reclaim more than 100 acres of wasteland and create a "food-light terrace" integrated agricultural and tourism business, which will increase the village wealth of Siping Village by 80,000 yuan in 2025; Chen Zijin guided Wu Hongzhen to operate the aesthetic education practice base, which will host about 10,000 people for various group activities in 2025, driving the development of supporting industries such as catering and accommodation in the village, etc.

Zheng Chunwang, member of the Organization Department of the Pingnan County Party Committee and head of the Talent Work Unit, said that so far, the mentors' help has driven relevant characteristic industries to help the village collective income increase by nearly 700,000 yuan, directly benefiting more than 100 farmers, with a cumulative increase of nearly 1.3 million yuan, and has initially formed a shared wealth situation in which "one mentor leads one project, and one project drives one party's income increase."

From precise matching to solve problems, to full-chain cultivation and quality improvement, to all-region mutual wealth and results, Pingnan County uses the rural revitalization entrepreneurship mentor mechanism as a bridge to allow professional talents to take root in the countryside, let entrepreneurial vitality flow into the countryside, and let the results of mutual prosperity benefit the countryside. With the dedicated help of 22 mentors, 44 entrepreneurial projects have taken root and grown, a number of characteristic industries have developed and expanded, and a picture of rural revitalization in which talents empower industries and industries drive shared prosperity is unfolding in Pingnan, East Fujian.