
To apply for a customized license plate for a car, you need to pay 600 euros, and for a motorcycle, it is 360 euros. The policy triggered a heated discussion with Internet memes.
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In order to increase budget resources for 2027, the Italian government plans to follow the example of the United States and the United Kingdom in implementing a customized payment system for license plates.
Italian Prime Minister Giorgia Meloni announced on the 28th that in order to increase government financial resources, it will follow the United States and the United Kingdom and open the use of "customized license plates" for a fee.
"Reuters" reported that Meloni announced this open source policy while explaining Italy's 2027 budget. She used "colorful embellishments" to describe personalized license plates. "Now everyone can indulge themselves as much as they want, but of course there is a price. My intuition tells me that the creativity of Italians can be put to use in this matter."
According to the regulations, applying for a customized car license plate requires a fee of 600 euros (approximately NT$21,000), while the fee for a customized motorcycle license plate is 360 euros (approximately NT$13,000).
Italian car license plate numbers currently use a combination of "2 letters, 3 numbers, 2 letters", and the government has not yet clearly stated how "customized" the license plates can be.
After the authorities announced this measure, related memes and jokes quickly appeared on social platforms. One meme was that Meloni was dressed as the 18th-century French Queen Marie Antoinette, shouting "Let them eat customized license plates" while holding a tray with license plates in her hand. The allusion to this meme is the rumor that on the eve of the French Revolution, Marie said "let them eat cake" when she heard that the people were so poor that they could not even afford bread.
Some people, such as taxi drivers, support this policy. They believe that unique license plates can increase the recognition of legitimate businesses and crack down on white-plate taxis operating illegally.

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