Observation on Chongqing Rongchang Business Environment System: The Temperature Behind the Numbers

China News Service, Chongqing, November 13th. Title: Observation of Chongqing Rongchang Business Environment System: The Temperature Behind the Numbers

Author Zhang Xu

In the first three quarters of this year, the GDP of Chongqing Private Economic Region Rongchang increased by 6.3% year-on-year, ranking among the leaders in western Chongqing and the forefront of the city. Wan Rong, secretary of the Rongchang District Committee of the Communist Party of China, said in a recent interview with China News Service that the foundation, vitality and confidence of this heavy report card are all in the private economy.

According to statistics, 80% of Rongchang's GDP, 80% of tax revenue, 90% of jobs, and more than 90% of the total industrial output value above designated size are created by private market entities. In recent years, the district has continued to optimize the business environment and created a "123456" business environment system, creating a "78899" contribution of the private economy in the district.

Behind the series of numbers is a story of "two-way running" between Rongchang's political and business people.

Create a “123456” business environment system

On November 1, 2022, Rongchang District held a conference on accelerating private economic development and optimizing the business environment, proposing to create a "123456" business environment system. At present, this system continues to iterate and has been rated as one of the top ten practical innovation cases of the Chongqing Federation of Industry and Commerce system.

Among them, "1" means "one family", that is, you will become a family when you come here; "2" means "grasping with both hands", that is, focusing on attracting investment with one hand and focusing on corporate services with the other; "3" means "three respects", that is, respecting entrepreneurs, respecting investors, and respecting taxpayers; "4" means "four arrivals", that is, being available at any time and not being called upon. , do what you say and provide considerate service; "5" is the "five businessmen", that is, respect business, value business, be pro-business, love business, and be honest; "6" is the "six don'ts", that is, don't treat yourself as an official, don't say "no" to the company, don't be a "setter", don't have nothing to do with yourself, don't be "basic", and don't mix personal interests.

On June 15, overseas Chinese media leaders viewed the intelligent pig farm digital monitoring system at the Chongqing (Rongchang) Pig Big Data Center. Photo by China News Service reporter He Penglai

Around this system, Rongchang has established a fixed-cycle service mechanism: a conference on the high-quality development of the private economy is held on November 1 every year, with the week as the activity week and the month as the service month for individual industrial and commercial households; every quarter, the standing committee of the district committee conducts special research and judgment on the operation of the private economy; every year, towns, streets and departments are organized to carry out performance assessments on serving the private economy. At present, the district has promoted the issuance of more than 50 policy documents to benefit enterprises.

The "Enterprise House" with an area of ​​more than 700 square meters will be put into operation on November 1, 2023. The main leaders of the "four majors" in the district take turns to hold business environment symposiums here every quarter. Every Tuesday, the director of the United Front Work Department of the district committee and the chairman of the district federation of industry and commerce take turns to hold the "Minister (Chairman) is waiting for you to go home" reception activity. So far, a total of 219 activities have been carried out, more than 7,200 guests and merchants have been received, and 368 problems have been solved for enterprises.

"The temperature of a city determines the depth of a company's roots." You Hongtao, chairman of Watson Pharmaceuticals, said that when the company started, it lacked products, factories, markets and talents. Now, this local pharmaceutical company has grown into a listed company. He himself also serves as the president of the Rongchang District Entrepreneurs Association (Rongchang Chamber of Commerce), connecting with the majority of Rongchang businessmen and achieving "two-way communication" with the government.

The “78899” contribution of Rongchang’s private economy

Rongchang summarized the contribution of the private economy as "78899", that is, 70% of local technological innovation results, 80% of GDP, 80% of tax revenue, 90% of jobs, and 99% of market entities come from the private economy.

“Without the flourishing private economy, there would be no deep roots and flourishing development of Rongchang,” Wan Rong said. According to statistics, in the first three quarters of this year, private investment in the region was 6.61 billion yuan, a year-on-year increase of 6.1%. At present, the district has cultivated a total of 152 Chongqing-level "specialized, special and new" enterprises and 2,130 technology-based enterprises.

The genetically engineered subunit vaccine for sheep echinococcosis (hydatid disease) developed by Aolong Biotechnology is the first in the world. Fangtong Animal Pharmaceuticals has invested more than 5% of its operating income in research and development for many years and continues to launch new Class II veterinary drugs; Wudun Technology's high-throughput ceramic membrane preparation technology has reached the international advanced level... Private enterprises in Rongchang continue to gain market recognition with technological innovation.

On November 2, the Rongchang District 2026 National Business Conference and the Conference on Deeply Promoting the High-Quality Development of the Private Economy were held locally. Photo by China News Service reporter Zhou Yi

Private enterprises are also constantly forging ahead to support the development of local industries. “We want the golden brand ‘Rongchang Pig’ to enter thousands of households across the country.” Lin Qixin, chairman of Qijin Food, said that over the years, the company has deeply cultivated the entire Rongchang pig industry chain. Chongqing Mattel Precision Industry has turned a traditional plastic processing plant into a new energy precision manufacturing enterprise. Liu Chunfeng, chairman of the company, said, "This soil makes people feel at ease, so we dare to invest money in research and development, expand production lines, and attract talents."

In Rongchang, companies that grow locally, work hard outside, and attract investment are collectively called "Rongchang". Whether they grew up locally, brought back projects and resources from outside, or directly formed industrial increments, they all contributed private economic power to Rongchang's industrial development.

"Unable to be called" and "on call"

In the "123456" business environment system, "4" means "four arrivals". Among them, "unable to be called" and "on call" reflect Rongchang's profound understanding of the relationship between politics and business: the government takes the initiative to draw "borders" for itself, "step back" when it is time to "step back", and not be absent when it is time to step forward.

One side is "retreat". The local government strictly implements "Monday Corporate Quiet Day" and in principle does not arrange routine inspections; comprehensively implements "one comprehensive inspection"; implements no penalties for first offenders and minor exemptions, and replaces simple penalties with inclusive and prudent supervision.

The other side is "in". Rongchang opened the 966556 private economic service hotline, implemented the "5321" assistance mechanism, established a three-level visiting system of district leaders, district-level departments, and towns and streets, achieved full coverage of visits to more than 50,000 private market entities, and collected and closed-loop resolved more than 3,000 complaints. Enterprise demands are entered into a unified ledger and operated according to the collection, assignment, processing, feedback, account cancellation, and return visit processes to ensure that each piece is traceable.

"The business environment is not the best, only better, and service companies have no end, only a starting point." In Wan Rong's view, the essence of the government's self-"limitations" is to leave room for the market; and rapid response is to support the bottom line for the market. When the two go hand in hand, the pro-Qing political and business relationship is complete.

Facing the "15th Five-Year Plan", more than 50,000 private market entities and three types of businessmen in Tangcheng Rongchang are continuing to find high-quality development paths for counties in western China under the blessing of this set of "digital business rules". (over)