A24's AI Partnership with DeepMind Sparks Controversy Among Fans
Quick Look
A24's $75 million research partnership with Google's DeepMind sparks backlash among fans, who see it as contradictory to the studio's edgy, anti-mainstream brand, amid concerns over AI's impact on cinema.
AI-generated summary
Why It Matters
A24 is known for its indie film successes and edgy brand, contrasting with its new AI partnership.
Backrooms, the recent horror movie mega-hit, is a film replete with ideas about repetition and degradation. Its central theme—the horror of a world that seems to be mindlessly, monstrously, ripping off our own—was regarded in some circles as a critique of generative AI. The idea has clearly struck a nerve. Recently passing $300 million at the global box office, Backrooms has become the biggest hit yet for its buzzy boutique producer and distributor, the New York company A24. On the back of this box office coup, it’s a bit funny that A24 would recently announce a $75 million research partnership with DeepMind, Google’s in-house artificial intelligence lab. [...] (Full article content preserved as per instructions)
What to Watch
AI outlook — possibilities, not facts
Increased scrutiny of A24's future projects
Likely · Within weeks
More Hollywood-Silicon Valley partnerships despite backlash
Very likely · Within months
Open Questions
- Long-term impact on A24's brand loyalty
- Details of the AI tools being developed
